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Communication consultants in political campaigns : ballot box warriors / Robert V. Friedenberg.

By: Material type: TextTextSeries: Praeger series in political communicationPublisher: Westport, Conn. : Praeger, 1997Description: xii, 221 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 027595207X
  • 9780275952075
  • 0275952061
  • 9780275952068
Subject(s): DDC classification:
  • 324.73
LOC classification:
  • JK2281. F75 1997
Contents:
Series Foreword -- Acknowledgments -- 1. A History of Political Consulting in America -- 2. Polling Consultants: The Intelligence Service of the Ballot Box Wars -- 3. Speech and Debate Consultants: The Infantry of the Ballot Box Wars -- 4. Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars -- 5. Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars -- 6. Television Consultants: The Air Force of the Ballot Box Wars -- 7. The Future of Political Consulting: Tomorrow's Battlefields -- Additional Readings -- Index.
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Includes bibliographical references (pages 213-214) and index.

Series Foreword -- Acknowledgments -- 1. A History of Political Consulting in America -- 2. Polling Consultants: The Intelligence Service of the Ballot Box Wars -- 3. Speech and Debate Consultants: The Infantry of the Ballot Box Wars -- 4. Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars -- 5. Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars -- 6. Television Consultants: The Air Force of the Ballot Box Wars -- 7. The Future of Political Consulting: Tomorrow's Battlefields -- Additional Readings -- Index.

Machine converted from AACR2 source record.

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