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Friedenberg, Robert V.,

Communication consultants in political campaigns : ballot box warriors / Robert V. Friedenberg. - xii, 221 pages ; 24 cm. - Praeger series in political communication, 1062-5623 . - Praeger series in political communication. .

Includes bibliographical references (pages 213-214) and index.

Series Foreword -- Acknowledgments -- A History of Political Consulting in America -- Polling Consultants: The Intelligence Service of the Ballot Box Wars -- Speech and Debate Consultants: The Infantry of the Ballot Box Wars -- Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars -- Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars -- Television Consultants: The Air Force of the Ballot Box Wars -- The Future of Political Consulting: Tomorrow's Battlefields -- Additional Readings -- Index. 1. 2. 3. 4. 5. 6. 7.

ISBN: 027595207X 9780275952075 0275952061 9780275952068

LCCN: 97014471

Subjects--Topical Terms:
Political consultants--United States
Media consultants--United States
Public relations and politics--United States
Political campaigns--United States

LC Class. No.: JK2281. / F75 1997

Dewey Class. No.: 324.73