Marketing psychology : the paradigm in the wings / Gordon Foxall.
Material type: TextPublisher: Houndmills, Basingstoke, Hampshire : Macmillan Business, 1997Description: xiii, 203 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0333662776
- 9780333662779
- 658.8342 21
- HF5415.32 .F683 1997
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 FOX (Browse shelf(Opens below)) | 1 | Available | A189200B |
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658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology / | 658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology / | 658.8342 FOX Consumer psychology for marketing / | 658.8342 FOX Marketing psychology : the paradigm in the wings / | 658.8342 FOX Understanding consumer choice / | 658.8342 FOX Explaining consumer choice / | 658.8342 FOX Interpreting consumer choice : the behavioral perspective model / |
Includes bibliographical references (pages 168-194) and index.
Machine converted from AACR2 source record.
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