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Foxall, G. R.,

Marketing psychology : the paradigm in the wings / Gordon Foxall. - xiii, 203 pages : illustrations ; 23 cm

Includes bibliographical references (pages 168-194) and index.

ISBN: 0333662776 9780333662779

Subjects--Topical Terms:
Consumer behavior.
Marketing--Psychological aspects

LC Class. No.: HF5415.32 / .F683 1997

Dewey Class. No.: 658.8342