Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham.
Material type: TextSeries: International series in social psychologyPublisher: London ; New York : Routledge, 1998Description: viii, 216 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0415185343
- 9780415185349
- 0415185351
- 9780415185356
- 658.834083 21
- HF5415.3 .G86 1998
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.834083 GUN (Browse shelf(Opens below)) | 1 | Available | A156295B |
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658.8340820973 POP EVEolution : the eight truths of marketing to women / | 658.834083 ACU What kids buy and why : the psychology of marketing to kids / | 658.834083 DEL Creating ever-cool : a marketer's guide to a kid's heart / | 658.834083 GUN Children as consumers : a psychological analysis of the young people's market / | 658.8340830973 LIN Consuming kids : the hostile takeover of childhood / | 658.8340830973 LIN Consuming kids : the hostile takeover of childhood / | 658.8340846 AGI The aging consumer : perspectives from psychology and economics / |
Includes bibliographical references and index.
1. The Importance of the Children's Market -- 2. Socialization of Child Consumers -- 3. What Do Children Consume? -- 4. Children's Use and Understanding of Money -- 5. Advertising and Children: Attention, Awareness and Understanding -- 6. Advertising and Children: Influences and Effects -- 7. Reaching Child Consumers -- 8. Protecting Child Consumers.
"The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation."--Publisher description.
Machine converted from AACR2 source record.
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