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Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham.

By: Contributor(s): Material type: TextTextSeries: International series in social psychologyPublisher: London ; New York : Routledge, 1998Description: viii, 216 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415185343
  • 9780415185349
  • 0415185351
  • 9780415185356
Subject(s): DDC classification:
  • 658.834083 21
LOC classification:
  • HF5415.3 .G86 1998
Contents:
1. The Importance of the Children's Market -- 2. Socialization of Child Consumers -- 3. What Do Children Consume? -- 4. Children's Use and Understanding of Money -- 5. Advertising and Children: Attention, Awareness and Understanding -- 6. Advertising and Children: Influences and Effects -- 7. Reaching Child Consumers -- 8. Protecting Child Consumers.
Summary: "The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.834083 GUN (Browse shelf(Opens below)) 1 Available A156295B

Includes bibliographical references and index.

1. The Importance of the Children's Market -- 2. Socialization of Child Consumers -- 3. What Do Children Consume? -- 4. Children's Use and Understanding of Money -- 5. Advertising and Children: Attention, Awareness and Understanding -- 6. Advertising and Children: Influences and Effects -- 7. Reaching Child Consumers -- 8. Protecting Child Consumers.

"The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation."--Publisher description.

Machine converted from AACR2 source record.

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