Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublisher: Upper Saddle River, N.J. ; London : Pearson Education, [2010]Copyright date: ©2010Edition: Sixth editionDescription: 929 pages : illustrations, portraits ; 28 cmContent type:- text
- unmediated
- volume
- 0136094236
- 9780136094234
- 658.83 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.83 MAL (Browse shelf(Opens below)) | 1 | Available | A498671B | ||
Book | South Campus South Campus Main Collection | 658.83 MAL (Browse shelf(Opens below)) | 1 | Missing | A498600B |
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658.83 MAL Basic marketing research : a decision-making approach / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MAR Marketing research / | 658.83 MAR Marketing research : an integrated approach / | 658.83 MAR Marketing research / |
"Global edition.".
Previous ed.: 2007.
Includes bibliographical references (pages 866-905) and index.
Machine converted from AACR2 source record.
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