Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra. - Sixth edition. - 929 pages : illustrations, portraits ; 28 cm

"Global edition.". Previous ed.: 2007.

Includes bibliographical references (pages 866-905) and index.

0136094236 9780136094234


Marketing research.
Marketing research--Methodology

658.83

Powered by Koha