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Principles of professional fundraising : useful foundations for successful practice / Joseph R. Mixer.

By: Material type: TextTextSeries: Jossey-Bass nonprofit sector seriesPublisher: San Francisco : Jossey-Bass, [1993]Copyright date: ©1993Edition: First editionDescription: xx, 277 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1555425909
  • 9781555425906
Subject(s): DDC classification:
  • 361.70681 20
LOC classification:
  • HV41.9.U5 M58 1993
Contents:
Part one: Why people and organizations give -- The personal equation: how and why people give -- The dynamics of asking people for money -- Understanding corporate and foundation giving -- Part two: Managerial and organizational strategies -- Strategic planning: giving direction to fundraising -- Shaping individual roles and organizational structures -- Part three: Critical challenges and opportunities -- Responding to change and increased competition -- Fundraising in smaller organizations -- Fundraising in larger organizations -- Conclusions: Future directions in fundraising.
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Includes bibliographical references (pages 253-268) and index.

Part one: Why people and organizations give -- The personal equation: how and why people give -- The dynamics of asking people for money -- Understanding corporate and foundation giving -- Part two: Managerial and organizational strategies -- Strategic planning: giving direction to fundraising -- Shaping individual roles and organizational structures -- Part three: Critical challenges and opportunities -- Responding to change and increased competition -- Fundraising in smaller organizations -- Fundraising in larger organizations -- Conclusions: Future directions in fundraising.

Machine converted from AACR2 source record.

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