Principles of professional fundraising : useful foundations for successful practice /
Mixer, Joseph R., 1923-
Principles of professional fundraising : useful foundations for successful practice / Joseph R. Mixer. - First edition. - xx, 277 pages ; 24 cm. - The Jossey-Bass nonprofit sector series. . - Jossey-Bass nonprofit sector series. .
Includes bibliographical references (pages 253-268) and index.
Part one: Why people and organizations give -- The personal equation: how and why people give -- The dynamics of asking people for money -- Understanding corporate and foundation giving -- Part two: Managerial and organizational strategies -- Strategic planning: giving direction to fundraising -- Shaping individual roles and organizational structures -- Part three: Critical challenges and opportunities -- Responding to change and increased competition -- Fundraising in smaller organizations -- Fundraising in larger organizations -- Conclusions: Future directions in fundraising.
1555425909 9781555425906
93014551
Fund raising--United States
Nonprofit organizations--United States
HV41.9.U5 / M58 1993
361.70681
Principles of professional fundraising : useful foundations for successful practice / Joseph R. Mixer. - First edition. - xx, 277 pages ; 24 cm. - The Jossey-Bass nonprofit sector series. . - Jossey-Bass nonprofit sector series. .
Includes bibliographical references (pages 253-268) and index.
Part one: Why people and organizations give -- The personal equation: how and why people give -- The dynamics of asking people for money -- Understanding corporate and foundation giving -- Part two: Managerial and organizational strategies -- Strategic planning: giving direction to fundraising -- Shaping individual roles and organizational structures -- Part three: Critical challenges and opportunities -- Responding to change and increased competition -- Fundraising in smaller organizations -- Fundraising in larger organizations -- Conclusions: Future directions in fundraising.
1555425909 9781555425906
93014551
Fund raising--United States
Nonprofit organizations--United States
HV41.9.U5 / M58 1993
361.70681