Persuasion : reception and responsibility / Charles U. Larson.
Material type: TextPublisher: Australia ; Belmont, CA : Wadsworth/Thomson Learning, [2000]Edition: Ninth editionDescription: xii, 395 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0534522858
- 9780534522858
- 303.342
- BF637.P4 L36 2000
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 303.342 LAR (Browse shelf(Opens below)) | 1 | Available | A251338B |
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303.340994 HIG Elites in Australia / | 303.342 JAS Getting your way : strategic dilemmas in the real world / | 303.342 LAK Persuasion : the art of getting what you want / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / |
Includes bibliographical references and index.
Part I. Theoretical Premises -- 1. Persuasion in Today's Changing World -- 2. Perspectives on Ethics in Persuasion -- 3. Traditional and Humanistic Approaches to Persuasion -- 4. Social Scientific Approaches to Persuasion -- 5. The Making, Use, and Misuse of Symbols -- 6. Tools for Analyzing Language and Other Persuasive Symbols -- Part II. Identifying Persuasive First Premises -- 7. Psychological or Process Premises: The Tools of Motivation and Emotion -- 8. Content or Logical Premises in Persuasion -- 9. Cultural Premises in Persuasion -- 10. Nonverbal Messages in Persuasion -- Part III. Applications of Persuasive Premises -- 11. The Persuasive Campaign or Movement -- 12. Becoming a Persuader -- 13. Modern Media and Persuasion -- 14. The Use of Persuasive Premises in Advertising and IMC.
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