Normal view MARC view

Entry Topical Term

001 - CONTROL NUMBER

003 - CONTROL NUMBER IDENTIFIER

005 - DATE AND TIME OF LATEST TRANSACTION

008 - FIXED-LENGTH DATA ELEMENTS

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

035 ## - SYSTEM CONTROL NUMBER

040 ## - CATALOGING SOURCE

150 ## - HEADING--TOPICAL TERM

450 ## - SEE FROM TRACING--TOPICAL TERM

Topical term or geographic name entry element: Institute of Practitioners in Advertising Effectiveness Awards

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

670 ## - SOURCE DATA FOUND

Source citation: Work cat.: Rimini, M. Advertising works 12, 2003:
Information found: t.p. (cases from the IPA Effectiveness Awards) p.xi (the IPA Effectiveness Awards exist to reward best practice in the development and assessment of commercially effective marketing communications)

670 ## - SOURCE DATA FOUND

Source citation: Marketing (Ireland) WWW Site, 8 Mar. 2004:
Information found: Sept. 1999 Irish Awards Article page (The IPA's Advertising Work series of Effectiveness Awards case studies are undoubtedly the crown jewels of British advertising. The awards began in 1980 and the aims were ambitious, namely to demonstrate advertising can be proven to work against measurable criteria, for example, sales measures, and show that it is both a serious commercial investment and a contributor to profit, not just cost. The awards take place every second year and have inspired similar schemes in North America, France and Ireland)

670 ## - SOURCE DATA FOUND

Source citation: AFA WWW Site, 8 Mar. 2004:
Information found: IPA Effectiveness Awards page (the IPA Effectiveness Awards were launched in 1980 by the Institute of Practitioners in the UK. The awards reward and showcase the commercial power of ideas)

907 ## -