MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03016cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102165419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120109s2010 njua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010029406 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470768673 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470768679 |
| Qualifying information |
hardback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12325430 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)642285411 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
UKM |
| -- |
BWX |
| -- |
CDX |
| -- |
PZT |
| -- |
VP@ |
| -- |
UKMGB |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.B744 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brennan, Bernie, |
| Relator term |
author. |
| 9 (RLIN) |
1086655 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branded! : |
| Remainder of title |
how retailers engage consumers with social media and mobility / |
| Statement of responsibility, etc. |
Bernie Brennan, Lori Schafer. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 264 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Wiley and SAS business series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 1# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Intro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It's the experience! -- Zappos: "Your culture is your brand" -- Wet Seal: iRunway steals the teen fashion scene -- Macy's: Shooting for the stars! -- 1-800-Flowers.com: "Build a relationship first - do business second" -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."-- |
| Assigning source |
Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
328425 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks |
| 9 (RLIN) |
331564 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telemarketing |
| 9 (RLIN) |
326398 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schafer, Lori, |
| Relator term |
author. |
| 9 (RLIN) |
1086656 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Wiley and SAS business series. |
| 9 (RLIN) |
292587 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12325430 |
| b |
22-08-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.872 BRE |
| g |
1 |
| i |
A507508B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$36.50 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
7 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i13210464 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
