Branded! : how retailers engage consumers with social media and mobility /
Brennan, Bernie,
Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. - xx, 264 pages : illustrations ; 24 cm. - Wiley and SAS business series . - Wiley and SAS business series. .
Includes index.
Intro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It's the experience! -- Zappos: "Your culture is your brand" -- Wet Seal: iRunway steals the teen fashion scene -- Macy's: Shooting for the stars! -- 1-800-Flowers.com: "Build a relationship first - do business second" -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead.
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--
0470768673 9780470768679
2010029406
Internet marketing
Branding (Marketing)
Online social networks
Telemarketing
HF5415.1265 / .B744 2010
658.872
Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. - xx, 264 pages : illustrations ; 24 cm. - Wiley and SAS business series . - Wiley and SAS business series. .
Includes index.
Intro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It's the experience! -- Zappos: "Your culture is your brand" -- Wet Seal: iRunway steals the teen fashion scene -- Macy's: Shooting for the stars! -- 1-800-Flowers.com: "Build a relationship first - do business second" -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead.
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--
0470768673 9780470768679
2010029406
Internet marketing
Branding (Marketing)
Online social networks
Telemarketing
HF5415.1265 / .B744 2010
658.872