Marketing mistakes and successes / (Record no. 1210942)

MARC details
000 -LEADER
fixed length control field 01520cam a2200409 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211103061203.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100817s2009 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008040282
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470169818
Qualifying information pbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470169810
Qualifying information pbk.
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11736021
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)243547645
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- UKM
-- YDXCP
-- C#P
-- BWX
-- CDX
-- ATU
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .H37 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800973
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Robert F.,
Dates associated with a name 1927-
Relator term author.
9 (RLIN) 228244
245 10 - TITLE STATEMENT
Title Marketing mistakes and successes /
Statement of responsibility, etc. Robert F. Hartley.
246 14 - VARYING FORM OF TITLE
Title proper/short title Marketing mistakes & successes
250 ## - EDITION STATEMENT
Edition statement Eleventh edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, N.J. :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice [2009]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2009
300 ## - PHYSICAL DESCRIPTION
Extent x, 406 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note "30th anniversary.".
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
Form subdivision Case studies
9 (RLIN) 371568
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0828/2008040282.html">http://www.loc.gov/catdir/toc/ecip0828/2008040282.html</a>
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11736021
b 10-06-19
c 27-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (2)b
-- (2)c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nju
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.800973 HAR
g 1
i A452870B
j 0
l cmain
o -
p $105.74
q -
r -
s -
t 0
u 0
v 4
w 0
x 0
y .i13054296
z 29-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 105.74 i13054296   4 658.800973 HAR A452870B 05/02/2016 23/10/2015 1 105.74 31/10/2021 Book

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