Marketing mistakes and successes /

Hartley, Robert F., 1927-

Marketing mistakes and successes / Marketing mistakes & successes Robert F. Hartley. - Eleventh edition. - x, 406 pages : illustrations ; 23 cm

"30th anniversary.".

Includes bibliographical references and index.

0470169818 9780470169810

2008040282


Marketing--United States--Case studies

HF5415.1 / .H37 2009

658.800973

Powered by Koha