MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02426cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221110065100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090626s2009 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008046582 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137141009 |
| Qualifying information |
hardback (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137141005 |
| Qualifying information |
hardback (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)276228848 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
OCoLC |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HC79.P6 |
| Item number |
K68 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
362.5561 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author. |
| 9 (RLIN) |
306399 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Up and out of poverty : |
| Remainder of title |
the social marketing solution / |
| Statement of responsibility, etc. |
Philip Kotler and Nancy R. Lee. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
FT Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2009] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 341 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Understanding the Poverty Problem and Its Broad Solutions -- |
| Miscellaneous information |
1. |
| Title |
Why Poverty Hurts Everyone -- |
| Miscellaneous information |
2. |
| Title |
Examining a Barrel of Current Solutions -- |
| Miscellaneous information |
3. |
| Title |
The Social Marketing Solution -- |
| Miscellaneous information |
Part II. |
| Title |
Applying Marketing Perspectives and Solutions -- |
| Miscellaneous information |
4. |
| Title |
Segmenting the Poverty Marketplace -- |
| Miscellaneous information |
5. |
| Title |
Evaluating and Choosing Target Market Priorities -- |
| Miscellaneous information |
6. |
| Title |
Determining Desired Behavior Changes -- |
| Miscellaneous information |
7. |
| Title |
Understanding Barriers, Benefits, and the Competition for Change -- |
| Miscellaneous information |
8. |
| Title |
Developing a Desired Positioning and Strategic Marketing Mix -- |
| Miscellaneous information |
Part III. |
| Title |
Ensuring an Integrated Approach -- |
| Miscellaneous information |
9. |
| Title |
Developing a Social Marketing Plan -- |
| Miscellaneous information |
10. |
| Title |
The Public Sector's Role in Poverty Reduction -- |
| Miscellaneous information |
11. |
| Title |
The Nonprofit Sector's Role in Poverty Reduction -- |
| Miscellaneous information |
12. |
| Title |
The Private Sector's Role in Poverty Reduction -- |
| Miscellaneous information |
13. |
| Title |
Getting the Three Sectors to Work Together. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poverty. |
| 9 (RLIN) |
353257 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poor |
| 9 (RLIN) |
322570 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poverty |
| General subdivision |
Government policy |
| 9 (RLIN) |
632391 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poverty |
| Form subdivision |
Case studies |
| 9 (RLIN) |
700666 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poor |
| Form subdivision |
Case studies |
| 9 (RLIN) |
712038 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poverty |
| General subdivision |
Government policy |
| Form subdivision |
Case studies |
| 9 (RLIN) |
633104 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1932- |
| Relator term |
author. |
| 9 (RLIN) |
419410 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11462462 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
362.5561 KOT |
| g |
1 |
| i |
A468347B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$42.36 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
3 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12918799 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
