Up and out of poverty : the social marketing solution /
Kotler, Philip
Up and out of poverty : the social marketing solution / Philip Kotler and Nancy R. Lee. - xxv, 341 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Understanding the Poverty Problem and Its Broad Solutions -- Why Poverty Hurts Everyone -- Examining a Barrel of Current Solutions -- The Social Marketing Solution -- Applying Marketing Perspectives and Solutions -- Segmenting the Poverty Marketplace -- Evaluating and Choosing Target Market Priorities -- Determining Desired Behavior Changes -- Understanding Barriers, Benefits, and the Competition for Change -- Developing a Desired Positioning and Strategic Marketing Mix -- Ensuring an Integrated Approach -- Developing a Social Marketing Plan -- The Public Sector's Role in Poverty Reduction -- The Nonprofit Sector's Role in Poverty Reduction -- The Private Sector's Role in Poverty Reduction -- Getting the Three Sectors to Work Together. Part I. 1. 2. 3. Part II. 4. 5. 6. 7. 8. Part III. 9. 10. 11. 12. 13.
0137141009 9780137141005
2008046582
Poverty.
Poor
Poverty--Government policy
Poverty--Case studies
Poor--Case studies
Poverty--Government policy--Case studies
HC79.P6 / K68 2009
362.5561
Up and out of poverty : the social marketing solution / Philip Kotler and Nancy R. Lee. - xxv, 341 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Understanding the Poverty Problem and Its Broad Solutions -- Why Poverty Hurts Everyone -- Examining a Barrel of Current Solutions -- The Social Marketing Solution -- Applying Marketing Perspectives and Solutions -- Segmenting the Poverty Marketplace -- Evaluating and Choosing Target Market Priorities -- Determining Desired Behavior Changes -- Understanding Barriers, Benefits, and the Competition for Change -- Developing a Desired Positioning and Strategic Marketing Mix -- Ensuring an Integrated Approach -- Developing a Social Marketing Plan -- The Public Sector's Role in Poverty Reduction -- The Nonprofit Sector's Role in Poverty Reduction -- The Private Sector's Role in Poverty Reduction -- Getting the Three Sectors to Work Together. Part I. 1. 2. 3. Part II. 4. 5. 6. 7. 8. Part III. 9. 10. 11. 12. 13.
0137141009 9780137141005
2008046582
Poverty.
Poor
Poverty--Government policy
Poverty--Case studies
Poor--Case studies
Poverty--Government policy--Case studies
HC79.P6 / K68 2009
362.5561