MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03254cam a2200361 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211129164513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060728s2006 enka 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1856694704 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781856694704 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)64747668 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BAKER |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
IXA |
| -- |
OMB |
| -- |
BTCTA |
| -- |
NLGGC |
| -- |
OCoLC |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5837 |
| Item number |
.L83 2006 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.113 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lucas, Gavin, |
| Dates associated with a name |
1975- |
| Relator term |
author. |
| 9 (RLIN) |
429534 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla advertising : |
| Remainder of title |
unconventional brand communication / |
| Statement of responsibility, etc. |
written by Gavin Lucas ; art direction by Michael Dorrian. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Laurence King, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
187 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Street propaganda -- |
| -- |
It's better with the butterfly -- |
| -- |
Try K2r -- |
| -- |
Smoke box -- |
| -- |
Cutout -- |
| -- |
Bins -- |
| -- |
Cat pee/spontaneous combustion -- |
| -- |
Monorail -- |
| -- |
Wrong colour/wrong opinion/wrong faith -- |
| -- |
Goals -- |
| -- |
Skyline -- |
| -- |
For the city -- |
| -- |
Britart -- |
| -- |
Nike iD Reuters sign -- |
| -- |
Site-specific media -- |
| -- |
You're faster than you think -- |
| -- |
Windscreen flyer -- |
| -- |
Drink driving ends here -- |
| -- |
Parallel bars/rings -- |
| -- |
Submerged hoarding/loo -- |
| -- |
Cab cards -- |
| -- |
Smart - surprisingly spacious -- |
| -- |
Save the children lorry -- |
| -- |
Floats/leaves -- |
| -- |
Money -- |
| -- |
Light bulb -- |
| -- |
Evian lido -- |
| -- |
Nike speed -- |
| -- |
Nature calls map -- |
| -- |
Graffiti -- |
| -- |
Snow plough/triple thick -- |
| -- |
Ballerina -- |
| -- |
Really, really big cake -- |
| -- |
Absolute New York -- |
| -- |
Sneaky manoeuvres -- |
| -- |
Pram -- |
| -- |
Grocery divider -- |
| -- |
Smelling Billboard -- |
| -- |
Worms 3D/Judge Dredd : Dredd vs death -- |
| -- |
The lives of the saints -- |
| -- |
Science fiction launch campaign -- |
| -- |
Stunts -- |
| -- |
Vertical football -- |
| -- |
It's raining men -- |
| -- |
The world's first inflatable church -- |
| -- |
Homesick? -- |
| -- |
Red carpet -- |
| -- |
CSI : locker/beach/trunk/toilet -- |
| -- |
London is closer than you think -- |
| -- |
Departure lounge -- |
| -- |
Toy box -- |
| -- |
Taxi launderette -- |
| -- |
Ice polo -- |
| -- |
Eggs -- |
| -- |
Radar van -- |
| -- |
Missile car -- |
| -- |
Driverless delivery van -- |
| -- |
Impossible bus pul! -- |
| -- |
Make trade fair -- |
| -- |
Singing tower -- |
| -- |
The ass of commons -- |
| -- |
Digital aquarium -- |
| -- |
Go cubic -- |
| -- |
Be proud of your loo -- |
| -- |
Move it -- |
| -- |
Impossible sprint -- |
| -- |
Bed -- |
| -- |
Multi-fronted attack -- |
| -- |
Beta-7 -- |
| -- |
HYPE -- |
| -- |
Remember Rainier -- |
| -- |
Subservient chicken -- |
| -- |
Chicken fight. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| 9 (RLIN) |
313450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicity |
| 9 (RLIN) |
323013 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dorrian, Mike. |
| 9 (RLIN) |
246894 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11141311 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.113 LUC |
| g |
1 |
| i |
A356952B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$52.18 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
0 |
| w |
0 |
| x |
2 |
| y |
.i13287874 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
