Guerrilla advertising : unconventional brand communication /
Lucas, Gavin, 1975-
Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian. - 187 pages : colour illustrations ; 30 cm
Street propaganda -- It's better with the butterfly -- Try K2r -- Smoke box -- Cutout -- Bins -- Cat pee/spontaneous combustion -- Monorail -- Wrong colour/wrong opinion/wrong faith -- Goals -- Skyline -- For the city -- Britart -- Nike iD Reuters sign -- Site-specific media -- You're faster than you think -- Windscreen flyer -- Drink driving ends here -- Parallel bars/rings -- Submerged hoarding/loo -- Cab cards -- Smart - surprisingly spacious -- Save the children lorry -- Floats/leaves -- Money -- Light bulb -- Evian lido -- Nike speed -- Nature calls map -- Graffiti -- Snow plough/triple thick -- Ballerina -- Really, really big cake -- Absolute New York -- Sneaky manoeuvres -- Pram -- Grocery divider -- Smelling Billboard -- Worms 3D/Judge Dredd : Dredd vs death -- The lives of the saints -- Science fiction launch campaign -- Stunts -- Vertical football -- It's raining men -- The world's first inflatable church -- Homesick? -- Red carpet -- CSI : locker/beach/trunk/toilet -- London is closer than you think -- Departure lounge -- Toy box -- Taxi launderette -- Ice polo -- Eggs -- Radar van -- Missile car -- Driverless delivery van -- Impossible bus pul! -- Make trade fair -- Singing tower -- The ass of commons -- Digital aquarium -- Go cubic -- Be proud of your loo -- Move it -- Impossible sprint -- Bed -- Multi-fronted attack -- Beta-7 -- HYPE -- Remember Rainier -- Subservient chicken -- Chicken fight.
"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.
1856694704 9781856694704
Advertising campaigns
Advertising.
Publicity
HF5837 / .L83 2006
659.113
Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian. - 187 pages : colour illustrations ; 30 cm
Street propaganda -- It's better with the butterfly -- Try K2r -- Smoke box -- Cutout -- Bins -- Cat pee/spontaneous combustion -- Monorail -- Wrong colour/wrong opinion/wrong faith -- Goals -- Skyline -- For the city -- Britart -- Nike iD Reuters sign -- Site-specific media -- You're faster than you think -- Windscreen flyer -- Drink driving ends here -- Parallel bars/rings -- Submerged hoarding/loo -- Cab cards -- Smart - surprisingly spacious -- Save the children lorry -- Floats/leaves -- Money -- Light bulb -- Evian lido -- Nike speed -- Nature calls map -- Graffiti -- Snow plough/triple thick -- Ballerina -- Really, really big cake -- Absolute New York -- Sneaky manoeuvres -- Pram -- Grocery divider -- Smelling Billboard -- Worms 3D/Judge Dredd : Dredd vs death -- The lives of the saints -- Science fiction launch campaign -- Stunts -- Vertical football -- It's raining men -- The world's first inflatable church -- Homesick? -- Red carpet -- CSI : locker/beach/trunk/toilet -- London is closer than you think -- Departure lounge -- Toy box -- Taxi launderette -- Ice polo -- Eggs -- Radar van -- Missile car -- Driverless delivery van -- Impossible bus pul! -- Make trade fair -- Singing tower -- The ass of commons -- Digital aquarium -- Go cubic -- Be proud of your loo -- Move it -- Impossible sprint -- Bed -- Multi-fronted attack -- Beta-7 -- HYPE -- Remember Rainier -- Subservient chicken -- Chicken fight.
"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.
1856694704 9781856694704
Advertising campaigns
Advertising.
Publicity
HF5837 / .L83 2006
659.113