MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03018cam a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221110065049.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040405s2004 nju 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003026035 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471650226 |
| Qualifying information |
cloth |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471650225 |
| Qualifying information |
cloth |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10875013 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2003026035 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)53814537 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
IP |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K654 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author. |
| 9 (RLIN) |
306399 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ten deadly marketing sins : |
| Remainder of title |
signs and solutions / |
| Statement of responsibility, etc. |
Philip Kotler. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
10 deadly marketing sins |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
152 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction: The State of Marketing Today -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Your Company Is Not Sufficiently Market Focused and Customer Driven -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Your Company Does Not Fully Understand Its Target Customers -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Your Company Needs to Better Define and Monitor Its Competitors -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Your Company Has Not Properly Managed Its Relationships with Its Stakeholders -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Your Company Is Not Good at Finding New Opportunities -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Your Company's Marketing Planning Process Is Deficient -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Your Company's Product and Service Policies Need Tightening -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Your Company's Brand-Building and Communication Skills Are Weak -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Your Company Has Not Made Maximum Use of Technology -- |
| -- |
Epilogue: The Ten Commandments of Marketing Effectiveness. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
320442 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b10875013 |
| b |
23-03-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 KOT |
| g |
1 |
| i |
A260177B |
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0 |
| l |
cmain |
| o |
- |
| p |
$28.50 |
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| r |
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0 |
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15 |
| v |
2 |
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0 |
| x |
1 |
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.i12058270 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
