Ten deadly marketing sins : signs and solutions /
Kotler, Philip
Ten deadly marketing sins : signs and solutions / 10 deadly marketing sins Philip Kotler. - 152 pages ; 23 cm
Introduction: The State of Marketing Today -- Your Company Is Not Sufficiently Market Focused and Customer Driven -- Your Company Does Not Fully Understand Its Target Customers -- Your Company Needs to Better Define and Monitor Its Competitors -- Your Company Has Not Properly Managed Its Relationships with Its Stakeholders -- Your Company Is Not Good at Finding New Opportunities -- Your Company's Marketing Planning Process Is Deficient -- Your Company's Product and Service Policies Need Tightening -- Your Company's Brand-Building and Communication Skills Are Weak -- Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing -- Your Company Has Not Made Maximum Use of Technology -- Epilogue: The Ten Commandments of Marketing Effectiveness. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10.
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--BOOK JACKET.
0471650226 9780471650225
2003026035
Marketing--Management
HF5415.13 / .K654 2004
658.8
Ten deadly marketing sins : signs and solutions / 10 deadly marketing sins Philip Kotler. - 152 pages ; 23 cm
Introduction: The State of Marketing Today -- Your Company Is Not Sufficiently Market Focused and Customer Driven -- Your Company Does Not Fully Understand Its Target Customers -- Your Company Needs to Better Define and Monitor Its Competitors -- Your Company Has Not Properly Managed Its Relationships with Its Stakeholders -- Your Company Is Not Good at Finding New Opportunities -- Your Company's Marketing Planning Process Is Deficient -- Your Company's Product and Service Policies Need Tightening -- Your Company's Brand-Building and Communication Skills Are Weak -- Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing -- Your Company Has Not Made Maximum Use of Technology -- Epilogue: The Ten Commandments of Marketing Effectiveness. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10.
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--BOOK JACKET.
0471650226 9780471650225
2003026035
Marketing--Management
HF5415.13 / .K654 2004
658.8