MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03033cam a22004574i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211105115114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040412s2004 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003109266 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761966048 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761966043 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761966056 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761966050 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10863850 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2003109266 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)56066046 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| -- |
ae----- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12.E9 |
| Item number |
H37 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
330.94 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
European business and marketing / |
| Statement of responsibility, etc. |
edited by Phil Harris and Frank McDonald. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 302 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of: European business and marketing / Phil Harris and Frank McDonald. c1994. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. I. |
| Title |
Structure of the Economic Union and Core Issues -- |
| Miscellaneous information |
1. |
| Title |
The New Europe - Myths and Reality -- |
| Miscellaneous information |
2. |
| Title |
The European Union and the Business Environment -- |
| Miscellaneous information |
3. |
| Title |
The Policies of the Single Economic System of the European Union -- |
| Miscellaneous information |
4. |
| Title |
The European Union and the World Economy -- |
| Miscellaneous information |
Pt. II. |
| Title |
Tactics and Implications for the European Union -- |
| Miscellaneous information |
5. |
| Title |
European Marketing -- |
| Miscellaneous information |
6. |
| Title |
Political Marketing and Public Affairs -- |
| Miscellaneous information |
7. |
| Title |
Joint Ventures and Strategic Alliances - A European Perspective -- |
| Miscellaneous information |
8. |
| Title |
European Business and Culture -- |
| Miscellaneous information |
Pt. III. |
| Title |
Case Studies -- |
| Miscellaneous information |
1. |
| Title |
American Furniture / |
| Statement of responsibility |
Camille P. Schuster -- |
| Miscellaneous information |
2. |
| Title |
Beef BSE / |
| Statement of responsibility |
Paul R. Baines and Phil Harris -- |
| Miscellaneous information |
3. |
| Title |
Co-operative Bank / |
| Statement of responsibility |
Monica Gibson-Sweet -- |
| Miscellaneous information |
4. |
| Title |
Boutinot Wines / |
| Statement of responsibility |
Kevin Boles -- |
| Miscellaneous information |
5. |
| Title |
EVC1 / |
| Statement of responsibility |
Phil Harris and Matt Dodd -- |
| Miscellaneous information |
6. |
| Title |
EVC2 / |
| Statement of responsibility |
Phil Harris and Irene Harris -- |
| Miscellaneous information |
7. |
| Title |
Fulham FC / |
| Statement of responsibility |
Sukhbinder S. Barn and Paul R. Baines -- |
| Miscellaneous information |
8. |
| Title |
Gruppo Massone / |
| Statement of responsibility |
Claudio Vignali -- |
| Miscellaneous information |
9. |
| Title |
LEGO / |
| Statement of responsibility |
Hanne Gardner -- |
| Miscellaneous information |
10. |
| Title |
Mannesmann / |
| Statement of responsibility |
H. J. Schmengler and Matthias Thieme -- |
| Miscellaneous information |
11. |
| Title |
New Zealand Dairy Board / |
| Statement of responsibility |
Maureen Benson-Rea and Richard Hadley -- |
| Miscellaneous information |
12. |
| Title |
Perkins Foods / |
| Statement of responsibility |
Danny Moss and David Davies -- |
| Miscellaneous information |
13. |
| Title |
Philips / |
| Statement of responsibility |
Matt Dodd, Irene Harris and Phil Harris -- |
| Miscellaneous information |
14. |
| Title |
Shell / |
| Statement of responsibility |
Liz Walley and Julia Clarke -- |
| Miscellaneous information |
15. |
| Title |
Stena Line / |
| Statement of responsibility |
Audrey Gilmore and David Carson -- |
| Miscellaneous information |
16. |
| Title |
Unilever / |
| Statement of responsibility |
Julia Djarova and Carla Millar. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
European Union countries |
| 9 (RLIN) |
639911 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
European Union countries |
| General subdivision |
Commerce |
| 9 (RLIN) |
777171 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Phil, |
| Dates associated with a name |
1952- |
| Relator term |
editor. |
| 9 (RLIN) |
224992 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Frank, |
| Dates associated with a name |
1951- |
| Relator term |
editor. |
| 9 (RLIN) |
239249 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10863850 |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
330.94 EUR |
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1 |
| i |
A288919B |
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0 |
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cmain |
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$203.45 |
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3 |
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.i12034186 |
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29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
