European business and marketing /
European business and marketing /
edited by Phil Harris and Frank McDonald.
- Second edition.
- xxxii, 302 pages : illustrations ; 25 cm
Revised edition of: European business and marketing / Phil Harris and Frank McDonald. c1994.
Includes bibliographical references and index.
Structure of the Economic Union and Core Issues -- The New Europe - Myths and Reality -- The European Union and the Business Environment -- The Policies of the Single Economic System of the European Union -- The European Union and the World Economy -- Tactics and Implications for the European Union -- European Marketing -- Political Marketing and Public Affairs -- Joint Ventures and Strategic Alliances - A European Perspective -- European Business and Culture -- Case Studies -- American Furniture / Beef BSE / Co-operative Bank / Boutinot Wines / EVC1 / EVC2 / Fulham FC / Gruppo Massone / LEGO / Mannesmann / New Zealand Dairy Board / Perkins Foods / Philips / Shell / Stena Line / Unilever / Camille P. Schuster -- Paul R. Baines and Phil Harris -- Monica Gibson-Sweet -- Kevin Boles -- Phil Harris and Matt Dodd -- Phil Harris and Irene Harris -- Sukhbinder S. Barn and Paul R. Baines -- Claudio Vignali -- Hanne Gardner -- H. J. Schmengler and Matthias Thieme -- Maureen Benson-Rea and Richard Hadley -- Danny Moss and David Davies -- Matt Dodd, Irene Harris and Phil Harris -- Liz Walley and Julia Clarke -- Audrey Gilmore and David Carson -- Julia Djarova and Carla Millar. Pt. I. 1. 2. 3. 4. Pt. II. 5. 6. 7. 8. Pt. III. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
0761966048 9780761966043 0761966056 9780761966050
2003109266
Marketing--European Union countries
European Union countries--Commerce
HF5415.12.E9 / H37 2004
330.94
Revised edition of: European business and marketing / Phil Harris and Frank McDonald. c1994.
Includes bibliographical references and index.
Structure of the Economic Union and Core Issues -- The New Europe - Myths and Reality -- The European Union and the Business Environment -- The Policies of the Single Economic System of the European Union -- The European Union and the World Economy -- Tactics and Implications for the European Union -- European Marketing -- Political Marketing and Public Affairs -- Joint Ventures and Strategic Alliances - A European Perspective -- European Business and Culture -- Case Studies -- American Furniture / Beef BSE / Co-operative Bank / Boutinot Wines / EVC1 / EVC2 / Fulham FC / Gruppo Massone / LEGO / Mannesmann / New Zealand Dairy Board / Perkins Foods / Philips / Shell / Stena Line / Unilever / Camille P. Schuster -- Paul R. Baines and Phil Harris -- Monica Gibson-Sweet -- Kevin Boles -- Phil Harris and Matt Dodd -- Phil Harris and Irene Harris -- Sukhbinder S. Barn and Paul R. Baines -- Claudio Vignali -- Hanne Gardner -- H. J. Schmengler and Matthias Thieme -- Maureen Benson-Rea and Richard Hadley -- Danny Moss and David Davies -- Matt Dodd, Irene Harris and Phil Harris -- Liz Walley and Julia Clarke -- Audrey Gilmore and David Carson -- Julia Djarova and Carla Millar. Pt. I. 1. 2. 3. 4. Pt. II. 5. 6. 7. 8. Pt. III. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
0761966048 9780761966043 0761966056 9780761966050
2003109266
Marketing--European Union countries
European Union countries--Commerce
HF5415.12.E9 / H37 2004
330.94