MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03403cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101183125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030702s2003 enka b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
027365957X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273659570 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)59464143 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ABN |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Raymond, Martin, |
| Relator term |
author. |
| 9 (RLIN) |
1045787 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The tomorrow people : |
| Remainder of title |
future consumers and how to read them / |
| Statement of responsibility, etc. |
Martin Raymond. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Financial Times Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2003] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 279 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 269-270) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Brands in the dock: survival of the most flexible -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Future imperfect: the shape of trends to come? -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Blinding by numbers: or how data jockeys murdered the marketing stars -- |
| Miscellaneous information |
Pt. 4. |
| Title |
The new rules of engagement: network laws and how to harness them -- |
| Miscellaneous information |
Pt. 5. |
| Title |
Brailling the culture: listening to the signals as well as the noise -- |
| Miscellaneous information |
Pt. 6. |
| Title |
Network people: and how to use them -- |
| Miscellaneous information |
Pt. 7. |
| Title |
Futurescapes: scenario planning and futureproof narratives -- |
| Miscellaneous information |
Pt. 8. |
| Title |
Consumer hides: in bed with Mr. and Mrs. Deviant -- |
| Miscellaneous information |
Pt. 9. |
| Title |
Human factor interfaces: envisioning products and brands that stick -- |
| Miscellaneous information |
Pt. 10. |
| Title |
Consumer narratives: capturing them and using them to build future-faced brands -- |
| Miscellaneous information |
Pt. 11. |
| Title |
Cultural footprints: using 'aftermaths' to create brand maps -- |
| Miscellaneous information |
Pt. 12. |
| Title |
Trends briefing. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Tomorrow People is a snapshot of tomorrow's consumers. The world they will inhabit, the lifestyles and values they will adopt and the ways they will shop. Sooner or later every brand has to interact with tomorrow's people, so how do you equip yourself for such a world?" "By understanding the nature of trends, their dynamics or science, we can not only learn to see them, but also how to map them and use them to generate products, brands and services for tomorrow's consumers. It's all about behaviour. It's not about dead data." "In this view of how emerging lifestyles and cultural changes are likely to impact on tomorrow's consumers, Martin Raymond alerts you to new consumer behaviour patterns and teaches you to read a market and be ready to deliver exactly what your customers want. This book will help you to read trends, interpret the discoveries that you make and plug them back into your business in a way that makes it more future-facing and consumer-centric. Learn to do this and you can interact with your customers rather than react to them. You can build a truly tactile brand." "In a world where tomorrow's answers no longer lie in yesterday's data, learn how to read people rather than reports."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) |
| General subdivision |
Forecasting |
| 9 (RLIN) |
627758 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Attitudes |
| 9 (RLIN) |
316000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivation research (Marketing) |
| 9 (RLIN) |
321068 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10789194 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8342 RAY |
| g |
1 |
| i |
A288415B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$62.14 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
5 |
| v |
2 |
| w |
0 |
| x |
1 |
| y |
.i11929200 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
4 |
