The tomorrow people : future consumers and how to read them /
Raymond, Martin,
The tomorrow people : future consumers and how to read them / Martin Raymond. - xix, 279 pages : illustrations ; 24 cm
Includes bibliographical references (pages 269-270) and index.
Brands in the dock: survival of the most flexible -- Future imperfect: the shape of trends to come? -- Blinding by numbers: or how data jockeys murdered the marketing stars -- The new rules of engagement: network laws and how to harness them -- Brailling the culture: listening to the signals as well as the noise -- Network people: and how to use them -- Futurescapes: scenario planning and futureproof narratives -- Consumer hides: in bed with Mr. and Mrs. Deviant -- Human factor interfaces: envisioning products and brands that stick -- Consumer narratives: capturing them and using them to build future-faced brands -- Cultural footprints: using 'aftermaths' to create brand maps -- Trends briefing. Pt. 1. Pt. 2. Pt. 3. Pt. 4. Pt. 5. Pt. 6. Pt. 7. Pt. 8. Pt. 9. Pt. 10. Pt. 11. Pt. 12.
"The Tomorrow People is a snapshot of tomorrow's consumers. The world they will inhabit, the lifestyles and values they will adopt and the ways they will shop. Sooner or later every brand has to interact with tomorrow's people, so how do you equip yourself for such a world?" "By understanding the nature of trends, their dynamics or science, we can not only learn to see them, but also how to map them and use them to generate products, brands and services for tomorrow's consumers. It's all about behaviour. It's not about dead data." "In this view of how emerging lifestyles and cultural changes are likely to impact on tomorrow's consumers, Martin Raymond alerts you to new consumer behaviour patterns and teaches you to read a market and be ready to deliver exactly what your customers want. This book will help you to read trends, interpret the discoveries that you make and plug them back into your business in a way that makes it more future-facing and consumer-centric. Learn to do this and you can interact with your customers rather than react to them. You can build a truly tactile brand." "In a world where tomorrow's answers no longer lie in yesterday's data, learn how to read people rather than reports."--BOOK JACKET.
027365957X 9780273659570
Consumption (Economics)--Forecasting
Consumer behavior.
Consumers--Attitudes
Motivation research (Marketing)
658.8342
The tomorrow people : future consumers and how to read them / Martin Raymond. - xix, 279 pages : illustrations ; 24 cm
Includes bibliographical references (pages 269-270) and index.
Brands in the dock: survival of the most flexible -- Future imperfect: the shape of trends to come? -- Blinding by numbers: or how data jockeys murdered the marketing stars -- The new rules of engagement: network laws and how to harness them -- Brailling the culture: listening to the signals as well as the noise -- Network people: and how to use them -- Futurescapes: scenario planning and futureproof narratives -- Consumer hides: in bed with Mr. and Mrs. Deviant -- Human factor interfaces: envisioning products and brands that stick -- Consumer narratives: capturing them and using them to build future-faced brands -- Cultural footprints: using 'aftermaths' to create brand maps -- Trends briefing. Pt. 1. Pt. 2. Pt. 3. Pt. 4. Pt. 5. Pt. 6. Pt. 7. Pt. 8. Pt. 9. Pt. 10. Pt. 11. Pt. 12.
"The Tomorrow People is a snapshot of tomorrow's consumers. The world they will inhabit, the lifestyles and values they will adopt and the ways they will shop. Sooner or later every brand has to interact with tomorrow's people, so how do you equip yourself for such a world?" "By understanding the nature of trends, their dynamics or science, we can not only learn to see them, but also how to map them and use them to generate products, brands and services for tomorrow's consumers. It's all about behaviour. It's not about dead data." "In this view of how emerging lifestyles and cultural changes are likely to impact on tomorrow's consumers, Martin Raymond alerts you to new consumer behaviour patterns and teaches you to read a market and be ready to deliver exactly what your customers want. This book will help you to read trends, interpret the discoveries that you make and plug them back into your business in a way that makes it more future-facing and consumer-centric. Learn to do this and you can interact with your customers rather than react to them. You can build a truly tactile brand." "In a world where tomorrow's answers no longer lie in yesterday's data, learn how to read people rather than reports."--BOOK JACKET.
027365957X 9780273659570
Consumption (Economics)--Forecasting
Consumer behavior.
Consumers--Attitudes
Motivation research (Marketing)
658.8342