The unwritten rules of copywriting : (Record no. 1138777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211102054754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000314s2000 en b 001 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
| Local cataloguing issues note | BIB MATCHES WORLDCAT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA0-Y7159 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749431415(pbk.) : |
| Terms of availability | £16.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (ATU)b10714807 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)59556662 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNB |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gettings, Dominic. |
| 245 14 - TITLE STATEMENT | |
| Title | The unwritten rules of copywriting : |
| Remainder of title | a guide to better press, poster, TV, radio and Web site advertising / |
| Statement of responsibility, etc. | Dominic Gettins. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 200004. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 166 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| 9 (RLIN) | 313451 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10714807 |
| b | 03-10-17 |
| c | 27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | (4)b |
| -- | (4)c |
| Operator's initials, OID (RLIN) | 06-04-16 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | eng |
| -- | xx |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 659.132 GET |
| g | 1 |
| i | A193402B |
| j | 0 |
| l | cmain |
| o | - |
| p | $51.50 |
| q | - |
| r | - |
| s | - |
| t | 0 |
| u | 22 |
| v | 1 |
| w | 2 |
| x | 2 |
| y | .i11760138 |
| z | 29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Long Overdue (Lost) | City Campus | City Campus | City Campus Main Collection | 29/10/2015 | 51.50 | i11760138 | 23 | 6 | 659.132 GET | A193402B | 01/08/2024 | 14/05/2024 | 14/05/2024 | 1 | 51.50 | 30/10/2021 | Book |