The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising /

Gettings, Dominic.

The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising / Dominic Gettins. - x, 166 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0749431415(pbk.) : £16.99

GBA0-Y7159


Advertising copy

659.132

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