MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01645cam a2200409Li 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109162047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990504s19991996vraa b2 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1864980796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781864980790 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10281289 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)154630100 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Nz |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NZTPP |
| Modifying agency |
OCLCG |
| -- |
ATU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
swe |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindstrom, Martin, |
| Dates associated with a name |
1970- |
| Relator term |
author. |
| 9 (RLIN) |
397770 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Maerkevaerer paa internette |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand building on the internet / |
| Statement of responsibility, etc. |
Martin Lindström and Tim Frank Andersen. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
South Yarra, Vic. : |
| Name of producer, publisher, distributor, manufacturer |
Hardie Grant Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
319 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published: Maerkevkere paa internette, Borsen Publishing, 1996. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 316-318). |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web site development. |
| 9 (RLIN) |
328946 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising |
| Form subdivision |
Case studies |
| 9 (RLIN) |
694549 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| Form subdivision |
Case studies |
| 9 (RLIN) |
591886 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andersen, T.F., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relationship information |
Translation of: |
| Personal name |
Lindstrom, Martin, |
| Dates associated with a name |
1970- |
| Title of a work |
Maerkevaerer paa internette. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10281289 |
| b |
11-05-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
11-05-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
vra |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 LIN |
| g |
1 |
| i |
A183816B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$56.85 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
13 |
| v |
1 |
| w |
0 |
| x |
2 |
| y |
.i10649335 |
| z |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
