MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04224cam a22005174i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211129175346.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001031s2001 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00053428 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1581150784 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781581150780 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)45283211 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
963634 |
| Source of stock number/acquisition |
QBI |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DNF |
| -- |
LVB |
| -- |
QBX |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
IG# |
| -- |
DEBBG |
| -- |
EXW |
| -- |
GBU |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
G62 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gobé, Marc |
| 9 (RLIN) |
270654 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Emotional branding : |
| Remainder of title |
the new paradigm for connecting brands to people / |
| Statement of responsibility, etc. |
by Marc Gobé. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Allworth Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2001] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 319 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 307-312) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / |
| Statement of responsibility |
Sergio Zyman -- |
| Title |
Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century -- |
| -- |
Relationship - customer, customer, customer! -- |
| -- |
Introduction: It's the Twenty-first Century: Do You Know Who Your Customers Are? -- |
| -- |
A Generational Explosion: Targeting New Emotional Criteria -- |
| -- |
Disconnection Alert: The U.S. Melting Pot Is Hot! -- |
| -- |
Women: The New "Shoppers in Chief" -- |
| -- |
Gay and Lesbian Consumers: Sincerity Is the Best Policy! -- |
| -- |
Sensorial experiences - the uncharted territory of branding -- |
| -- |
Introduction: A Sense of Strategy -- |
| -- |
Sounds That Transport -- |
| -- |
Colors That Mesmerize/Symbols That Captivate -- |
| -- |
Tastes That Tantalize -- |
| -- |
Shapes That Touch -- |
| -- |
Scents That Seduce -- |
| -- |
Conclusion: Soothe the Senses: Some Peace, Please! -- |
| -- |
Imagination - innovation is a brand's best friend! -- |
| -- |
Introduction: Thinking Out of the Box -- |
| -- |
Sensory Design: The New Branding Power Tool -- |
| -- |
Emotionally Charged Identities: Unforgettable Brand Personalities -- |
| -- |
Retailing with a Passion: Sensational Stores of Tomorrow -- |
| -- |
Brand Presence with Presence: A Fresh, New Approach -- |
| -- |
Emotional Packaging: The Half-Second Commercial -- |
| -- |
Emotional Advertising: Not Gratuitous, but Relevant Emotions -- |
| -- |
Vision - inspiration for change: how to get there from here -- |
| -- |
Introduction: E-motions -- |
| -- |
Branding Emotions on the Web: The (Real) Future of Cyberspace -- |
| -- |
d/g*'s Recipes for Emotional Branding Strategies -- |
| -- |
Key Trends for the New Millennium. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers' preferences |
| 9 (RLIN) |
316002 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivation research (Marketing) |
| 9 (RLIN) |
321068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Names. |
| 9 (RLIN) |
321257 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 9 (RLIN) |
322988 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Emotions. |
| 9 (RLIN) |
345447 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivation |
| 9 (RLIN) |
361144 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Choice Behavior |
| 9 (RLIN) |
357170 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Community Participation |
| 9 (RLIN) |
517414 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://www.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10138699 |
| b |
14-08-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 GOB |
| g |
1 |
| i |
A409227B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$52.66 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
65 |
| v |
3 |
| w |
0 |
| x |
1 |
| y |
.i10351978 |
| z |
28-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 GOB |
| g |
1 |
| i |
A262004B |
| j |
0 |
| l |
cmain |
| n |
27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons |
| o |
z |
| p |
$32.47 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
61 |
| v |
0 |
| w |
0 |
| x |
7 |
| y |
.i12117493 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
