MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03270cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101182949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960221s1996 ctua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
96010438 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0275952037 |
| Qualifying information |
alk.paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780275952037 |
| Qualifying information |
alk.paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10058680 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)34319864 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TOC |
| Modifying agency |
TOC |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
LB1044.8. |
| Item number |
F69 1996 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
305.23083 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fox, Roy F., |
| Relator term |
author. |
| 9 (RLIN) |
1032758 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Harvesting minds : |
| Remainder of title |
how TV commercials control kids / |
| Statement of responsibility, etc. |
Roy F. Fox ; foreword by George Gerbner. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Westport, Conn. : |
| Name of producer, publisher, distributor, manufacturer |
Praeger, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 210 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 197-202) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Kids and commercials -- 2. How well do kids know commercials? -- 3. How do kids respond to commercials? -- 4. How do kids evaluate commercials? -- 5. How do commercials affect kids' behavior? -- 6. How do commercials affect kids' consumer behavior? -- 7. Conclusions and recommendations -- 8. What can we do right now? |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than 8 million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were "red with little blue squares that have arrows sticking out of them.". |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Also, kids "blurred" one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids "replayed" commercials by repeating or reconstructing an ad in some way - by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star). |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercialism in schools |
| Geographic subdivision |
United States |
| 9 (RLIN) |
579003 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television advertising and children |
| Geographic subdivision |
United States |
| 9 (RLIN) |
579004 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television in education |
| Geographic subdivision |
United States |
| 9 (RLIN) |
371638 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10058680 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
305.23083 FOX |
| g |
1 |
| i |
A192406B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$70.87 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
23 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i10166397 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ctu |
| -- |
0 |
