MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02018cam a2200457 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230209131619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990901s1999 enka b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749428945 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749428945 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749435488 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749435486 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)42279668 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ILU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ILU |
| Modifying agency |
UMC |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
YDXCP |
| -- |
AU@ |
| -- |
UKM |
| -- |
TULIB |
| -- |
U5D |
| -- |
VMC |
| -- |
BDX |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
PHUST |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6178 |
| Item number |
.W453 1999 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.113 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weinreich, Len |
| Relator term |
author. |
| 9 (RLIN) |
243749 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
11 steps to brand heaven : |
| Remainder of title |
the ultimate guide to buying an advertising campaign / |
| Statement of responsibility, etc. |
Len Weinreich. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Eleven steps to brand heaven |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Dover, NH : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1999] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 245 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword -- |
| -- |
Acknowledgements -- |
| -- |
Introduction -- |
| Miscellaneous information |
Step 1. |
| Title |
Revelation -- |
| Miscellaneous information |
Step 2. |
| Title |
The cult -- |
| Miscellaneous information |
Step 3. |
| Title |
Genesis -- |
| Miscellaneous information |
Step 4. |
| Title |
Articles of faith -- |
| Miscellaneous information |
Step 5. |
| Title |
Readings from the prophets -- |
| Miscellaneous information |
Step 6. |
| Title |
The quest for goodness -- |
| Miscellaneous information |
Step 7. |
| Title |
The God Agency Guide -- |
| Miscellaneous information |
Step 8. |
| Title |
The chosen people -- |
| Miscellaneous information |
Step 9. |
| Title |
The day of judgement -- |
| Miscellaneous information |
Step 10. |
| Title |
Sacrifice -- |
| Miscellaneous information |
Step 11. |
| Title |
On the other side -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Provenance (VM) [OBSOLETE] |
WORLDCAT_30_6_2017 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| 9 (RLIN) |
313450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| General subdivision |
Evaluation |
| 9 (RLIN) |
813273 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising agencies |
| 9 (RLIN) |
313448 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)671958079 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10002923 |
| b |
28-09-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.113 WEI |
| g |
1 |
| i |
A174881B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$75.82 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
8 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i10013234 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
28-10-15 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
