11 steps to brand heaven : the ultimate guide to buying an advertising campaign /
Weinreich, Len
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Eleven steps to brand heaven Len Weinreich. - xiv, 245 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Foreword -- Acknowledgements -- Introduction -- Revelation -- The cult -- Genesis -- Articles of faith -- Readings from the prophets -- The quest for goodness -- The God Agency Guide -- The chosen people -- The day of judgement -- Sacrifice -- On the other side -- Index. Step 1. Step 2. Step 3. Step 4. Step 5. Step 6. Step 7. Step 8. Step 9. Step 10. Step 11.
0749428945 9780749428945 0749435488 9780749435486
Advertising campaigns
Advertising campaigns--Evaluation
Advertising agencies
Advertising.
HF6178 / .W453 1999
659.113
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Eleven steps to brand heaven Len Weinreich. - xiv, 245 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Foreword -- Acknowledgements -- Introduction -- Revelation -- The cult -- Genesis -- Articles of faith -- Readings from the prophets -- The quest for goodness -- The God Agency Guide -- The chosen people -- The day of judgement -- Sacrifice -- On the other side -- Index. Step 1. Step 2. Step 3. Step 4. Step 5. Step 6. Step 7. Step 8. Step 9. Step 10. Step 11.
0749428945 9780749428945 0749435488 9780749435486
Advertising campaigns
Advertising campaigns--Evaluation
Advertising agencies
Advertising.
HF6178 / .W453 1999
659.113