Tourism : the business of hospitality and travel /
Cook, Roy A.,
Tourism : the business of hospitality and travel / Roy A. Cook, Fort Lewis College, Professor Emeritus ; Cathy H. C. Hsu, the Hong Kong Polytechnic University, Professor ; Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group. - Fifth edition. - xx, 388 pages, 16 unnumbered pages of plates : illustrations (some colour), maps ; 28 cm
Includes bibliographical references and index.
Part I. The Traveling Public And Toursim Promoters -- Part II. Tourism Service Suppliers -- Part III. The Service And Hospitality Environment -- -- The Traveling Public And Toursim Promoters -- Introducing the World's Largest Industry, Tourism -- Marketing to the Traveling Public -- Delivering Quality Tourism Services -- Bringing Travelers and Tourism Service Suppliers Together Integrative Cases -- Capturing Technologies Competitive Advantages -- -- Tourism Service Suppliers -- Transportation -- Accommodations -- Food and Beverage -- Attractions and Entertainment -- Destinations Integrative Cases -- -- The Service And Hospitality Environment -- Economic and Political Impacts of Tourism -- Environmental and Social/Cultural Impacts of Tourism -- Sustaining Tourism's Benefits -- Exploring the Future of Tourism Integrative Cases. Part I. 1. 2. 3. 4. 5. Part II. 6. 7. 8. 9. 10. Part III. 11. 12. 13. 14.
"Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each Partand end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. "--Publisher's website.
0133113531 9780133113532
2013014668
Tourism.
G155.A1 / C674 2014
910.68
Tourism : the business of hospitality and travel / Roy A. Cook, Fort Lewis College, Professor Emeritus ; Cathy H. C. Hsu, the Hong Kong Polytechnic University, Professor ; Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group. - Fifth edition. - xx, 388 pages, 16 unnumbered pages of plates : illustrations (some colour), maps ; 28 cm
Includes bibliographical references and index.
Part I. The Traveling Public And Toursim Promoters -- Part II. Tourism Service Suppliers -- Part III. The Service And Hospitality Environment -- -- The Traveling Public And Toursim Promoters -- Introducing the World's Largest Industry, Tourism -- Marketing to the Traveling Public -- Delivering Quality Tourism Services -- Bringing Travelers and Tourism Service Suppliers Together Integrative Cases -- Capturing Technologies Competitive Advantages -- -- Tourism Service Suppliers -- Transportation -- Accommodations -- Food and Beverage -- Attractions and Entertainment -- Destinations Integrative Cases -- -- The Service And Hospitality Environment -- Economic and Political Impacts of Tourism -- Environmental and Social/Cultural Impacts of Tourism -- Sustaining Tourism's Benefits -- Exploring the Future of Tourism Integrative Cases. Part I. 1. 2. 3. 4. 5. Part II. 6. 7. 8. 9. 10. Part III. 11. 12. 13. 14.
"Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each Partand end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. "--Publisher's website.
0133113531 9780133113532
2013014668
Tourism.
G155.A1 / C674 2014
910.68