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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong. - Fourteenth edition. - xxiv, 613 pages, 97 variously numbered pages : colour illustrations ; 29 cm

Includes bibliographical references and index.

ISBN: 0132167123 9780132167123

LCCN: 2010052017

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2012

Dewey Class. No.: 658.8

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