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Essentials of services marketing /

Lovelock, Christopher H.,

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. - xxxii, 567 pages : colour illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9810679955 9789810679958

Subjects--Topical Terms:
Service industries--Marketing

LC Class. No.: HD9980.5 / .L68 2009

Dewey Class. No.: 658.8

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