Strategic management : formulation, implementation, and control /

Pearce, John A.,

Strategic management : formulation, implementation, and control / John A. Pearce II, Richard B. Robinson, Jr. - Twelfth edition. - various pagings : illustrations, maps ; 27 cm

Includes bibliographical references and index.

Overview of Strategic Management -- Strategic Management -- Strategy Formulation -- Company Mission -- Corporate Social Responsibility and Business Ethics -- The External Environment -- The Global Environment -- Internal Analysis -- Long-Term Objectives and Strategies -- Business Strategy -- Multibusiness Strategy -- Strategy Implementation, Control, and Innovation -- Implementation -- Organizational Structure -- Leadership and Culture -- Strategic Control -- Innovation and Entrepreneurship -- Cases. Part One. 1. Part Two. 2. 3. 4. 5. 6. 7. 8. 9. Part Three. 10. 11. 12. 13. 14. Part Four.

Tertiary/Undergraduate.

0078137160 9780078137167

2009045538


Strategic planning.

HD30.28 / .P3395 2011

658.4012

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