Communication : principles for a lifetime /
Beebe, Steven A., 1950-
Communication : principles for a lifetime / Steven A. Beebe, Susan J. Beebe , Diana K. Ivy. - Fourth edition. - xxvii, 483 pages : illustrations (some colour) ; 28 cm
Includes bibliographical references (pages 452-474) and index.
Preface -- Introduction: Communication Principles for a Lifetime -- Developing Your Presentation -- An Overview of the Presentational Speaking Process -- Developing Your Presentation Step by Step: Consider Your Audience -- Understanding Speaker Anxiety -- Managing Speaker Anxiety -- Know How to Develop a Presentation -- Be Prepared -- Focus on Your Audience -- Focus on Your Message -- Give Yourself a Mental Pep Talk -- Use Deep-Breathing Techniques -- Take Advantage of Opportunities to Speak -- Seek Professional Help -- Selecting and Narrowing Your Topic -- Who Is the Audience? -- What Is the Occasion? -- What Are My Interests and Experiences? -- Silent Brainstorming -- On the Web -- Scanning Web Directories and Web Pages -- Listening and Reading for Topic Ideas -- Developing Your Presentation Step by Step: Select and Narrow Your Topic -- Identifying Your Purpose -- General Purpose -- Specific Purpose -- Developing Your Central Idea -- Developing Your Presentation Step by Step: Determine Your Purpose -- Audience-Centered -- A Single Topic -- A Complete Declarative Sentence -- Developing Your Presentation Step by Step: Develop Your Central Idea -- Direct, Specific Language -- Generating Main Ideas -- Does the Central Idea Have Logical Divisions? -- Can You Think of Several Reasons the Central Idea Is True? -- Developing Your Presentation Step by Step: Determine Your Main Ideas -- Can You Support the Central Idea with a Series of Steps or a Chronological Sequence? -- Gathering Supporting Material -- Sources of Supporting Material -- Technology and Communication: A New Kind of SearchEngine -- Ethics and Communication: The Question of Speechwriting -- Developing Your Presentation Step by Step: Gather Supporting Material -- Types of Supporting Material -- Acknowledgment of Supporting Material -- Diversity and Communication: Adapting to Diverse Audiences -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Organizing and Outlining Your Presentation -- Organizing Your Main Ideas -- Organizing Ideas Chronologically -- Organizing Ideas Topically -- Organizing Ideas Spatially -- Organizing Ideas to Show Cause and Effect -- Organizing Ideas by Problem and Solution -- Organizing Your Supporting Material -- Diversity and Communication: Acknowledging Cultural Differences in Organizing Messages -- Developing Your Presentation Step by Step: Organize Your Speech -- Organizing Your Presentation for the Ears of Others -- Previews -- Ethics and Communication: The Ethics of Primacy and Recency -- Verbal and Nonverbal Transitions -- Summaries -- Introducing and Concluding Your Presentation -- Introductions -- On the Web -- Conclusions -- Outlining Your Presentation -- Preparation Outline -- Technology and Communication: Using Outlining Software -- Sample Preparation Outline -- Delivery Outline -- Sample Delivery Outline -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Delivering Your Presentation -- Methods of Delivery -- Manuscript Speaking -- Memorized Speaking -- Impromptu Speaking -- Extemporaneous Speaking -- Effective Verbal Delivery -- Using Words Well -- Crafting Memorable Word Structures -- Effective Nonverbal Delivery -- Eye Contact -- Physical Delivery -- Diversity and Communication: The Academic Quarter -- Facial Expression -- On the Web -- Vocal Delivery -- Developing Your Presentation Step by Step: Rehearse Your Presentation -- Technology and Communication: Rehearsing on Videotape -- Appearance -- Effective Presentation Aids -- Types of Presentation Aids -- Computer-Generated Presentation Aids -- Guidelines for Preparing Presentation Aids -- Ethics and Communication: Profanity in an Audio Presentation Aid -- Guidelines for Using Presentation Aids -- Some Final Tips for Rehearsing and Delivering Your Presentation -- Developing Your Presentation Step by Step: Deliver Your Presentation -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Speaking to Inform -- Types of Informative Presentations -- Ethics and Communication: Confidential or Potentially Dangerous Information -- Presentations about Objects -- Presentations about Procedures -- Presentations about People -- Presentations about Events -- Presentations about Ideas -- Strategies for Organizing Your Informative Presentation -- Organizing Presentations about Objects -- Organizing Presentations about Procedures -- Organizing Presentations about People -- Organizing Presentations about Events -- Organizing Presentations about Ideas -- Strategies for Making Your Informative Presentation Clear -- Simplify Ideas -- Pace Your Information Flow -- Relate New Information to Old -- Diversity and Communication: Using an Interpreter -- Strategies for Making Your Informative Presentation Interesting -- Relate to Your Listeners' Interests -- Use Attention-Catching Supporting Material -- Establish a Motive for Your Audience to Listen to You -- On the Web -- Use Word Pictures -- Technology and Communication: Using an Electronic Thesaurus -- Create Interesting Presentation Aids -- Use Humor -- Strategies for Making Your Informative Presentation Memorable -- Build In Redundancy -- Use Adult Learning Principles -- Reinforce Key Ideas Verbally -- Reinforce Key Ideas Nonverbally -- Sample Informative Presentation: The Power of Music -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Speaking to Persuade -- Persuasion Defined -- Ethics and Communication: Hidden Agendas -- Motivating Your Audience: The Psychology of Persuasion -- Motivating with Dissonance -- Motivating with Needs -- Motivating with Fear Appeals -- Motivating with Positive Appeals -- Selecting and Narrowing Your Persuasive Topic -- Identifying Your Persuasive Purpose -- Developing Your Central Idea as a Persuasive Proposition -- Propositions of Fact -- Propositions of Value -- Propositions of Policy -- Supporting Your Presentation with Credibility, Logic, and Emotion -- Ethos: Establishing Your Credibility -- Diversity and Communication: "Elementary Reasoning, My Dear Watson" -- Logos: Using Evidence and Reasoning -- On the Web -- Pathos: Using Emotion -- Organizing Your Persuasive Message -- Problem and Solution -- Cause and Effect -- Refutation -- The Motivated Sequence -- Technology and Communication: The Motivated Sequence in Television Advertising -- How to Adapt Ideas to People and People to Ideas -- The Receptive Audience -- The Neutral Audience -- The Unreceptive Audience -- Sample Persuasive Presentation: Cruisin' Out of Control -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Technology and Presentational Communication -- Source Material for Presentations -- Technological Innovations and Presentation Aids -- Technology and Enhanced SpeechDelivery -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Sample Speeches for Discussion and Evaluation -- Informative Speech -- Persuasive Speech. 4.1. 4.2. 4.3. 4.4. 4.5.
0205609309 9780205609307 0205705898 9780205705894
2009000932
Communication.
HM1206 / .B44 2010
302.2
Communication : principles for a lifetime / Steven A. Beebe, Susan J. Beebe , Diana K. Ivy. - Fourth edition. - xxvii, 483 pages : illustrations (some colour) ; 28 cm
Includes bibliographical references (pages 452-474) and index.
Preface -- Introduction: Communication Principles for a Lifetime -- Developing Your Presentation -- An Overview of the Presentational Speaking Process -- Developing Your Presentation Step by Step: Consider Your Audience -- Understanding Speaker Anxiety -- Managing Speaker Anxiety -- Know How to Develop a Presentation -- Be Prepared -- Focus on Your Audience -- Focus on Your Message -- Give Yourself a Mental Pep Talk -- Use Deep-Breathing Techniques -- Take Advantage of Opportunities to Speak -- Seek Professional Help -- Selecting and Narrowing Your Topic -- Who Is the Audience? -- What Is the Occasion? -- What Are My Interests and Experiences? -- Silent Brainstorming -- On the Web -- Scanning Web Directories and Web Pages -- Listening and Reading for Topic Ideas -- Developing Your Presentation Step by Step: Select and Narrow Your Topic -- Identifying Your Purpose -- General Purpose -- Specific Purpose -- Developing Your Central Idea -- Developing Your Presentation Step by Step: Determine Your Purpose -- Audience-Centered -- A Single Topic -- A Complete Declarative Sentence -- Developing Your Presentation Step by Step: Develop Your Central Idea -- Direct, Specific Language -- Generating Main Ideas -- Does the Central Idea Have Logical Divisions? -- Can You Think of Several Reasons the Central Idea Is True? -- Developing Your Presentation Step by Step: Determine Your Main Ideas -- Can You Support the Central Idea with a Series of Steps or a Chronological Sequence? -- Gathering Supporting Material -- Sources of Supporting Material -- Technology and Communication: A New Kind of SearchEngine -- Ethics and Communication: The Question of Speechwriting -- Developing Your Presentation Step by Step: Gather Supporting Material -- Types of Supporting Material -- Acknowledgment of Supporting Material -- Diversity and Communication: Adapting to Diverse Audiences -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Organizing and Outlining Your Presentation -- Organizing Your Main Ideas -- Organizing Ideas Chronologically -- Organizing Ideas Topically -- Organizing Ideas Spatially -- Organizing Ideas to Show Cause and Effect -- Organizing Ideas by Problem and Solution -- Organizing Your Supporting Material -- Diversity and Communication: Acknowledging Cultural Differences in Organizing Messages -- Developing Your Presentation Step by Step: Organize Your Speech -- Organizing Your Presentation for the Ears of Others -- Previews -- Ethics and Communication: The Ethics of Primacy and Recency -- Verbal and Nonverbal Transitions -- Summaries -- Introducing and Concluding Your Presentation -- Introductions -- On the Web -- Conclusions -- Outlining Your Presentation -- Preparation Outline -- Technology and Communication: Using Outlining Software -- Sample Preparation Outline -- Delivery Outline -- Sample Delivery Outline -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Delivering Your Presentation -- Methods of Delivery -- Manuscript Speaking -- Memorized Speaking -- Impromptu Speaking -- Extemporaneous Speaking -- Effective Verbal Delivery -- Using Words Well -- Crafting Memorable Word Structures -- Effective Nonverbal Delivery -- Eye Contact -- Physical Delivery -- Diversity and Communication: The Academic Quarter -- Facial Expression -- On the Web -- Vocal Delivery -- Developing Your Presentation Step by Step: Rehearse Your Presentation -- Technology and Communication: Rehearsing on Videotape -- Appearance -- Effective Presentation Aids -- Types of Presentation Aids -- Computer-Generated Presentation Aids -- Guidelines for Preparing Presentation Aids -- Ethics and Communication: Profanity in an Audio Presentation Aid -- Guidelines for Using Presentation Aids -- Some Final Tips for Rehearsing and Delivering Your Presentation -- Developing Your Presentation Step by Step: Deliver Your Presentation -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Speaking to Inform -- Types of Informative Presentations -- Ethics and Communication: Confidential or Potentially Dangerous Information -- Presentations about Objects -- Presentations about Procedures -- Presentations about People -- Presentations about Events -- Presentations about Ideas -- Strategies for Organizing Your Informative Presentation -- Organizing Presentations about Objects -- Organizing Presentations about Procedures -- Organizing Presentations about People -- Organizing Presentations about Events -- Organizing Presentations about Ideas -- Strategies for Making Your Informative Presentation Clear -- Simplify Ideas -- Pace Your Information Flow -- Relate New Information to Old -- Diversity and Communication: Using an Interpreter -- Strategies for Making Your Informative Presentation Interesting -- Relate to Your Listeners' Interests -- Use Attention-Catching Supporting Material -- Establish a Motive for Your Audience to Listen to You -- On the Web -- Use Word Pictures -- Technology and Communication: Using an Electronic Thesaurus -- Create Interesting Presentation Aids -- Use Humor -- Strategies for Making Your Informative Presentation Memorable -- Build In Redundancy -- Use Adult Learning Principles -- Reinforce Key Ideas Verbally -- Reinforce Key Ideas Nonverbally -- Sample Informative Presentation: The Power of Music -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Speaking to Persuade -- Persuasion Defined -- Ethics and Communication: Hidden Agendas -- Motivating Your Audience: The Psychology of Persuasion -- Motivating with Dissonance -- Motivating with Needs -- Motivating with Fear Appeals -- Motivating with Positive Appeals -- Selecting and Narrowing Your Persuasive Topic -- Identifying Your Persuasive Purpose -- Developing Your Central Idea as a Persuasive Proposition -- Propositions of Fact -- Propositions of Value -- Propositions of Policy -- Supporting Your Presentation with Credibility, Logic, and Emotion -- Ethos: Establishing Your Credibility -- Diversity and Communication: "Elementary Reasoning, My Dear Watson" -- Logos: Using Evidence and Reasoning -- On the Web -- Pathos: Using Emotion -- Organizing Your Persuasive Message -- Problem and Solution -- Cause and Effect -- Refutation -- The Motivated Sequence -- Technology and Communication: The Motivated Sequence in Television Advertising -- How to Adapt Ideas to People and People to Ideas -- The Receptive Audience -- The Neutral Audience -- The Unreceptive Audience -- Sample Persuasive Presentation: Cruisin' Out of Control -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Discussion and Review -- Putting Principles into Practice -- Practice Test -- Technology and Presentational Communication -- Source Material for Presentations -- Technological Innovations and Presentation Aids -- Technology and Enhanced SpeechDelivery -- Principles for a Lifetime: Enhancing Your Skills -- Summary -- Sample Speeches for Discussion and Evaluation -- Informative Speech -- Persuasive Speech. 4.1. 4.2. 4.3. 4.4. 4.5.
0205609309 9780205609307 0205705898 9780205705894
2009000932
Communication.
HM1206 / .B44 2010
302.2