Doing business research : a guide to theory and practice /
Lee, Nicholas.
Doing business research : a guide to theory and practice / Nicholas Lee and Ian Lings. - xxiii, 423 p. 23 cm.
What Is Research, and Why Would Anyone Want to Do It? -- The Scientific Approach to Research -- The Interpretive Approach to Research -- Reviewing Existing Literature -- Theory, Conceptualisation and Hypotheses -- Concepts, Constructs and Measurement -- The Process of Measure Development -- Research Design -- Collecting Qualitative Data -- Qualitative Data Analysis -- Collecting Quantitative Data -- How and Why Statistics Work -- Quantitative Data Analysis I -- Quantitative Data Analysis II -- Mixing Methods and Paradigmatic Incommensurability -- Writing and Talking About Your Work. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16.
9781412928786 (hbk.) 1412928788 (hbk.) 1412928796 (pbk.) 9781412928793 (pbk.)
GBA797614 bnb
014458718 Uk
Business--Research
650.072
Doing business research : a guide to theory and practice / Nicholas Lee and Ian Lings. - xxiii, 423 p. 23 cm.
What Is Research, and Why Would Anyone Want to Do It? -- The Scientific Approach to Research -- The Interpretive Approach to Research -- Reviewing Existing Literature -- Theory, Conceptualisation and Hypotheses -- Concepts, Constructs and Measurement -- The Process of Measure Development -- Research Design -- Collecting Qualitative Data -- Qualitative Data Analysis -- Collecting Quantitative Data -- How and Why Statistics Work -- Quantitative Data Analysis I -- Quantitative Data Analysis II -- Mixing Methods and Paradigmatic Incommensurability -- Writing and Talking About Your Work. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16.
9781412928786 (hbk.) 1412928788 (hbk.) 1412928796 (pbk.) 9781412928793 (pbk.)
GBA797614 bnb
014458718 Uk
Business--Research
650.072