Emeril! : inside the amazing success of today's most popular chef /
Turner, Marcia Layton,
Emeril! : inside the amazing success of today's most popular chef / Marcia Layton Turner. - vii, 248 pages ; 24 cm
Includes bibliographical references and index.
Timeline -- Emeril's Awards and Other Recognitions -- Introduction -- Seizing Opportunities -- New Frontiers: Striking Out on His Own -- Banking on His Popularity -- Emeril's Tipping Point -- Hitching His Career To New Orleans'S Growth -- Expanding the Business and Building A Brand -- Managing the Emeril Empire -- The Art of Partnering -- Managing His Image -- Maximizing Merchandise -- Changing the Image of Cooking -- Epilogue. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
"As a boy growing up in the small town of Fall River, Massachusetts, Emeril Lagasse was introduced to the joys of cooking by his mother, Hilda. Upon graduation from high school, he could have attended the New England Conservatory of Music on full scholarship, but instead became executive chef of the legendary New Orleans restaurant Commander's Palace, and since that time there's been no stopping him." "Emeril Lagasse is a phenomenon - a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multimillion-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom - "bam," "kick it up a notch," and "pork fat rules" - and won the hearts (and stomachs) of millions of loyal fans." "Now, for the first time, Marcia Layton Turner takes you inside Emeril's incredible world. Filled with stories and details, Emeril! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission - showing ordinary people how to have fun with food."--BOOK JACKET.
0471656267 9780471656265
2004304437
Lagasse, Emeril.
Cooks--United States--Biography
Television personalities--United States--Biography
TX649.L34 / T87 2004
641.5092
Emeril! : inside the amazing success of today's most popular chef / Marcia Layton Turner. - vii, 248 pages ; 24 cm
Includes bibliographical references and index.
Timeline -- Emeril's Awards and Other Recognitions -- Introduction -- Seizing Opportunities -- New Frontiers: Striking Out on His Own -- Banking on His Popularity -- Emeril's Tipping Point -- Hitching His Career To New Orleans'S Growth -- Expanding the Business and Building A Brand -- Managing the Emeril Empire -- The Art of Partnering -- Managing His Image -- Maximizing Merchandise -- Changing the Image of Cooking -- Epilogue. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
"As a boy growing up in the small town of Fall River, Massachusetts, Emeril Lagasse was introduced to the joys of cooking by his mother, Hilda. Upon graduation from high school, he could have attended the New England Conservatory of Music on full scholarship, but instead became executive chef of the legendary New Orleans restaurant Commander's Palace, and since that time there's been no stopping him." "Emeril Lagasse is a phenomenon - a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multimillion-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom - "bam," "kick it up a notch," and "pork fat rules" - and won the hearts (and stomachs) of millions of loyal fans." "Now, for the first time, Marcia Layton Turner takes you inside Emeril's incredible world. Filled with stories and details, Emeril! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission - showing ordinary people how to have fun with food."--BOOK JACKET.
0471656267 9780471656265
2004304437
Lagasse, Emeril.
Cooks--United States--Biography
Television personalities--United States--Biography
TX649.L34 / T87 2004
641.5092