The death of spin /
Pitcher, George, Revd,
The death of spin / George Pitcher. - x, 262 pages ; 23 cm
Includes bibliographical references (page 259) and index.
Media -- Finance -- Politics -- Institutions -- Issues -- New Business -- New Communications.
"Spin-culture, the Zeitgeist of the last two decades of the twentieth century, is finally dying in the early years of the twenty-first. Far from being just a political phenomenon, spin-culture has infected the way we do business, how our media work and our institutions, from the Church to the Royal Family. It is both a product of the society in which we live and a replacement for engagement with real issues - a triumph of presentation over content, that values how we are perceived rather than how we behave or what we believe." "George Pitcher, who has operated at senior levels on both the recovering and transmitting sides of spin, traces the roots of spin-culture in the Thatcher years, identifies where it all went wrong in the Nineties and predicts how our attitudes to communication in all walks of life have to change for the future."--BOOK JACKET.
0470850485 9780470850480
2004268039
Communication in politics--Great Britain
Public relations and politics--Great Britain
JA85 / .P58 2003
320.014
The death of spin / George Pitcher. - x, 262 pages ; 23 cm
Includes bibliographical references (page 259) and index.
Media -- Finance -- Politics -- Institutions -- Issues -- New Business -- New Communications.
"Spin-culture, the Zeitgeist of the last two decades of the twentieth century, is finally dying in the early years of the twenty-first. Far from being just a political phenomenon, spin-culture has infected the way we do business, how our media work and our institutions, from the Church to the Royal Family. It is both a product of the society in which we live and a replacement for engagement with real issues - a triumph of presentation over content, that values how we are perceived rather than how we behave or what we believe." "George Pitcher, who has operated at senior levels on both the recovering and transmitting sides of spin, traces the roots of spin-culture in the Thatcher years, identifies where it all went wrong in the Nineties and predicts how our attitudes to communication in all walks of life have to change for the future."--BOOK JACKET.
0470850485 9780470850480
2004268039
Communication in politics--Great Britain
Public relations and politics--Great Britain
JA85 / .P58 2003
320.014