Silicon gold rush : the next generation of high-tech stars rewrites the rules of business /
Southwick, Karen,
Silicon gold rush : the next generation of high-tech stars rewrites the rules of business / Karen Southwick. - viii, 248 pages : illustrations ; 24 cm
Includes index.
Introduction: The New Gold Rush -- A Star Is Born -- Leading a High-Tech Juggernaut -- The Soul Of a New Company: The Value of Being Small -- Bigger Can Be Better: Maintaining Equilibrium -- Staking Your Claim: Finding and Keeping New Markets -- Mind Share Is a Terrible Thing To Waste -- Dance with Your Customer -- Brainpower, Inc -- Mergers and Alliances: Picking the Right Partner -- The Party's Over -- Conclusion: At The End of the Day -- Appendices.
0471246468 9780471246466
98024359
Computer industry--Management
Computer software industry--Management
High technology industries--Management
New business enterprises--Management
HD9696.2.A2 / S67 1999
338.47004
Silicon gold rush : the next generation of high-tech stars rewrites the rules of business / Karen Southwick. - viii, 248 pages : illustrations ; 24 cm
Includes index.
Introduction: The New Gold Rush -- A Star Is Born -- Leading a High-Tech Juggernaut -- The Soul Of a New Company: The Value of Being Small -- Bigger Can Be Better: Maintaining Equilibrium -- Staking Your Claim: Finding and Keeping New Markets -- Mind Share Is a Terrible Thing To Waste -- Dance with Your Customer -- Brainpower, Inc -- Mergers and Alliances: Picking the Right Partner -- The Party's Over -- Conclusion: At The End of the Day -- Appendices.
0471246468 9780471246466
98024359
Computer industry--Management
Computer software industry--Management
High technology industries--Management
New business enterprises--Management
HD9696.2.A2 / S67 1999
338.47004