Sex in advertising : perspectives on the erotic appeal /
Sex in advertising : perspectives on the erotic appeal /
edited by Tom Reichert, Jacqueline Lambiase.
- xii, 294 pages : illustrations ; 24 cm.
- LEA's communication series .
- LEA's communication series .
Includes bibliographical references and index.
One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Sex(haustion) Sells: Marketing in a Saturated Mediascape / Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Advertising and Disconnection / Adcult and Gender / Subliminal Sexuality: The Fountainhead for America's Obsession / Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Sex - Online and in Internet Advertising / Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Tom Reichert and Jacqueline J. Lambiase -- Tom Reichert -- Juliann Sivulka -- Jonathan E. Schroeder and Janet L. Borgerson -- Michael S. LaTour and Tony L. Henthorne -- Annie Lang, Kevin Wise, Seungwhan Lee and Xiaomei Cai -- Collin Gifford Brooke -- Stephen J. Gould -- Jean Kilbourne -- James B. Twitchell -- Wilson Bryan Key -- Barbara B. Stern -- Gary R. Hicks -- Jacqueline J. Lambiase -- Jacqueline Lambiase and Tom Reichert. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
0805841180 9780805841183 0805841172 9780805841176
2002023530
Sex in advertising
HF5827.85. / S494 2003
306.7
Includes bibliographical references and index.
One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Sex(haustion) Sells: Marketing in a Saturated Mediascape / Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Advertising and Disconnection / Adcult and Gender / Subliminal Sexuality: The Fountainhead for America's Obsession / Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Sex - Online and in Internet Advertising / Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Tom Reichert and Jacqueline J. Lambiase -- Tom Reichert -- Juliann Sivulka -- Jonathan E. Schroeder and Janet L. Borgerson -- Michael S. LaTour and Tony L. Henthorne -- Annie Lang, Kevin Wise, Seungwhan Lee and Xiaomei Cai -- Collin Gifford Brooke -- Stephen J. Gould -- Jean Kilbourne -- James B. Twitchell -- Wilson Bryan Key -- Barbara B. Stern -- Gary R. Hicks -- Jacqueline J. Lambiase -- Jacqueline Lambiase and Tom Reichert. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
0805841180 9780805841183 0805841172 9780805841176
2002023530
Sex in advertising
HF5827.85. / S494 2003
306.7