000			02825cam a2200397 a 4500
001			ocn795687234
005			20240123154028.0
008			120615s2013 maua b 001 0 eng
010			_a2012024141
020			_a9780132664257 _q(hbk.)
020			_a0132664259 _q(hbk.)
020			_a9780273779414
020			_a0273779419
029	1		_aAU@ _b000049547234
029	1		_aNZ1 _b14338703
035			_a(OCoLC)795687234 _z(OCoLC)864540525 _z(OCoLC)1039588718 _z(OCoLC)1091645598
040			_aDLC _beng _cDLC _dOCLCO _dYDXCP _dBWX _dCDX _dOCLCF _dOCLCQ _dOCLCO _dTOH _dBDX _dTULIB _dOCLCQ _dI8M _dOCLCQ _dERL _dAU@ _dOL$ _dOCLCQ _dOCLCO _dOCLCL _dZ5A
042			_apcc
050	0	0	_aHD69.B7 _bK45 2013
082	0	0	_a658.827 _223
100	1		_aKeller, Kevin Lane, _d1956-. _9417016
245	1	0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a4th edition.
264		1	_aBoston : _bPearson, _c[2013]
264		4	_c©2013
300			_axxviii, 562 pages : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart I. Opening Perspectives -- 1. Brands and Brand Management -- Part II. Identifying and Establishing Brand Positioning and Values -- 2. Customer-Based Brand Equity and Brand Positioning -- 3. Brand Resonance and the Brand Value Chain -- Part III. Designing and Implementing Brand Marketing Programs -- 4. Choosing Brand Elements to Build Brand Equity -- 5. Designing Marketing Programs to Build Brand Equity -- 6. Integrating Marketing Communications to Build Brand Equity -- 7. Leveraging Secondary Brand Associations to Build Brand Equity -- Part IV. Measuring and Interpreting Brand Performance -- 8. Developing a Brand Equity Measurement and Management System -- 9. Measuring Sources of Brand Equity : Capturing Customer Mind-Set -- 10. Measuring Outcomes of Brand Equity : Capturing Market Performance -- Part V. Growing and Sustaining Brand Equity -- 11. Designing and Implementing Branding Architecture Strategies -- 12. Introducing and Naming New Products and Brand Extensions -- 13. Managing Brands over Time -- 14. Managing Brands over Geographic Boundaries and Market Segments -- Part VI. Closing Perspectives -- 15. Closing Observations.
520			_aIncorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions.
650		0	_aBrand name products _xManagement. _9371221
942			_2ddc _cB _n0
948			_hHELD BY Z5A - 115 OTHER HOLDINGS
999			_c1876935 _d1876935