000			03224cam a2200361 c 4500
005			20240618115831.0
008			150113s2014 maua b 001 0 eng d
020			_a9780132773706 _q(hardback)
020			_a0132773708 _q(hardback)
035			_a(OCoLC)900086021
040			_aDKDLA _bdan _cDKDLA _dOCLCO _dOCLCF _dOCLCQ _dOCLCO _dOCLCQ _dOCLCO _dOCLCQ _dOCLCO
050	1	4	_aHB171.5 _b.F2487 2014
100	1		_aFarnham, Paul G., _eauthor. _91044567
245	1	0	_aEconomics for managers / _cPaul G. Farnham.
250			_aThird Edition.
260			_aBoston : _bPearson Education, _c[2014]
264		4	_c©2014
300			_axxvii, 520 pages : _billustrations ; _c28cm
336			_atext _btxt _2rdacontent
337			_aumediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMicroeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index
520			_a"For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student." -- Publisher
650		0	_aEconomics. _9347124
650		0	_aManagement. _9320348
700	1		_aFarnham, Paul G. _91044567
907			_a.b30106084 _b06-09-21 _c02-11-20
942			_cB
945			_a330.024658 FAR _g1 _iA547586B _j0 _lcmain _o- _p$0.00 _q- _r- _s- _t0 _u0 _v0 _w0 _x0 _y.i13665674 _z02-11-20
945			_a330.024658 FAR _g1 _iA479847B _j0 _lcmain _o- _p$0.00 _q- _r- _s- _t0 _u0 _v0 _w0 _x0 _y.i13665686 _z02-11-20
998			_a(2)b _a(2)c _b02-11-20 _cm _da _feng _gmau _h0
999			_c1597430 _d1597430