000			02839cam a2200385 a 4500
003			OCoLC
005			20221103161547.0
008			120202s2011 miua b 001 0 eng
010			_a 2012361068
020			_a9780866123556
020			_a0866123555
035			_a(ATU)b2781595x
035			_a(OCoLC)656467550
037			_bEducational Inst of the Amer Hotel, & Motel Assn 2113 N High st, Lansing, MI, USA, 48906, (517)3728800-2355
040			_aDLC _beng _cDLC _dBTCTA _dYDXCP _dUPM _dCDX _dBWX _dOCLCQ _dOCLCF _dOCLCQ _dOCLCO _dNEO _dVZG _dZ5A
042			_apcc
050	0	0	_aTX911.3.M3 _bN94 2011
082	0	4	_a647.940688 _223
100	1		_aNykiel, Ronald A., _eauthor. _91045227
245	1	0	_aMarketing in the hospitality industry / _cRonald A. Nykiel.
250			_a5th edition.
264		1	_aEast Lansing, Michigan : _bAmerican Hotel & Lodging, Educational Institute, _c[2011]
264		4	_c©2011
300			_axvi, 331 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 321-323) and index.
505	0		_a1. Understanding the Hospitality Industry -- 2. Market Segmentation and the Hospitality Industry -- 3. Positioning in Line with Consumer Preferences -- 4. The Channels of Distribution -- 5. Consumers and Marketing in Perspective -- 6. Applying Key Marketing Methodologies: Marketing Research -- 7. Applying Key Marketing Methodologies: Sales -- 8. Applying Key Marketing Methodologies: Customer Service -- 9. Applying Key Marketing Methodologies: Advertising -- 10. Applying Key Marketing Methodologies: Public Relations -- 11. Applying Key Marketing Methodologies: Promotions -- 12. Applying Key Marketing Methodologies: Packaging -- 13. Applying Key Marketing Methodologies: Collateral Materials and Promotional Support -- 14. Technology and Marketing in Perspective -- 15. Applying Key Marketing Methodologies: Database Marketing -- 16. Applying Key Marketing Methodologies: Electronic Marketing -- 17. Applying Key Marketing Methodologies: Understanding Rates and Fares -- 18. Applying Key Marketing Methodologies: Pricing Strategies -- 19. Applying Key Marketing Methodologies: Revenue Maximization -- 20. Practical Ways to Maximize Marketing -- 21. The Marketing Budget -- 22. The Hotel/Unit Marketing Plan -- 23. The Corporate/Multi-Unit Marketing Plan -- 24. Marketing and the Law -- 25. Marketing, Research, and Operations.
650		0	_aHospitality industry _xMarketing _9712952
907			_a.b2781595x _b20-08-20 _c20-02-20
942			_cB
945			_a647.940688 NYK _g0 _iA519673B _j0 _lcmain _nReinstated on request by student 20/02/2020 _o- _p$0.00 _q _r _s- _t0 _u0 _v0 _w0 _x0 _y.i13657550 _z20-02-20
998			_ab _ac _b20-02-20 _cm _da _feng _gmiu _h0
999			_c1540657 _d1540657