000			02156cam a2200421 i 4500
003			OCoLC
005			20221103162401.0
008			050609s2005 ohua b 001 0 eng d
010			_a 2005016729
020			_a0324398654 _qhbk.
020			_a9780324398656 _qhbk.
035			_a(ATU)b27229531
035			_a(OCoLC)60605254
040			_aDLC _beng _erda _cDLC _dYDX _dBAKER _dIXA _dNLGGC _dEYE _dBTCTA _dUBY _dYDXCP _dIG# _dU9S _dTULIB _dBDX _dOCLCF _dOCLCO _dOCLCQ _dER0 _dCNGUL _dXFF _dTPA _dUAB _dUZ0 _dIMD _dMMV _dCSB _dVGM _dSFR _dCSA _dCSJ _dAU@ _dEQK _dATU
042			_apcc
050	0	0	_aHD69.B7 _bL36 2005
082	0	0	_a658.827 _223
099			_a658.827 LAM
100	1		_aLamons, Bob, _eauthor. _9961373
245	1	4	_aThe case for B2B branding : _bpulling away from the business to business pack / _cBob Lamons.
246	3		_aCase for business to business branding
250			_aFirst edition.
264		1	_aMason, Ohio : _bThomson/South-Western, _c[2005]
264		4	_c©2005
300			_axi, 214 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aEffective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity.
520	1		_a"Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket.
588			_aMachine converted from AACR2 source record.
650		0	_aBranding (Marketing) _9332183
650		0	_aIndustrial marketing. _9319255
776	0	8	_iOnline version: _aLamons, Bob. _tCase for B2B branding. _b1st ed. _dMason, Ohio : Thomson/South-Western, ©2005 _w(OCoLC)749171065
856	4	1	_3Table of contents _uhttp://catdir.loc.gov/catdir/toc/ecip0514/2005016729.html
942			_cB
999			_c1513859 _d1513859