000 | 02401cam a2200409 i 4500 | ||
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003 | OCoLC | ||
005 | 20221109180419.0 | ||
008 | 190322t20192019caua b 001 0 eng d | ||
011 | _aDirect search result | ||
011 | _aMARC Score : 11600(21950) : OK | ||
020 |
_a1526450003 _qhbk. |
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020 |
_a9781526450005 _qhbk. |
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020 |
_a1526450011 _qpbk. |
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020 |
_a9781526450012 _qpbk. |
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035 | _a(OCoLC)1091684975 | ||
040 |
_aUKMGB _beng _erda _cUKMGB _dOCLCO _dZ5A _dATU |
||
082 | 0 | 4 |
_a658.8342 _223 |
099 | _a658.8342 SET | ||
100 | 1 |
_aSethna, Zubin, _eauthor. _9948626 |
|
245 | 1 | 0 |
_aConsumer behaviour / _cZubin Sethna & Jim Blythe. |
246 | 3 | _aConsumer behavior | |
250 | _a4th edition. | ||
264 | 1 |
_aLos Angeles : _bSAGE, _c2019. |
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264 | 4 | _c©2019 | |
300 |
_axxiii, 549 pages : _billustrations ; _c25 cm |
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336 |
_atext _btxt _2rdacontent |
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336 |
_astill image _bsti _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aPrevious edition: 2016. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPart 1. _tConsumer Behaviour in Context : -- _g1. _tUnderstanding Consumer Behaviour -- _g2. _tDecisions, Behaviours and Interactions -- _g3. _tInnovation and Digital Technologies -- _g4. _tConsumption in B2C vs. B2B -- _g5. _tConsumer Journeys Through the Gardens of Technology -- _gPart 2. _tConsumers as Individuals (The Psychological Issues) : -- _g6. _tDrive, Motivation and Hedonism -- _g7. _tThe Self and Personality -- _g8. _tPerception -- _g9. _tLearning and Knowledge -- _g10. _tAttitude Formation and Change -- _gPart 3. _tConsumers as Social Actors (The Sociological Issues) : -- _g11. _tReference Groups -- _g12. _tAge, Gender and Familial Roles -- _g13. _tCulture and Social Mobility -- _g14. _tEthical Consumption -- _g15. _tSustainable Consumption. |
520 | _a"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website. | ||
650 | 0 |
_aConsumer behavior. _9345411 |
|
700 | 1 |
_aBlythe, Jim _eauthor. _91031384 |
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942 | _cB | ||
999 |
_c1497783 _d1497783 |