000 02401cam a2200409 i 4500
003 OCoLC
005 20221109180419.0
008 190322t20192019caua b 001 0 eng d
011 _aDirect search result
011 _aMARC Score : 11600(21950) : OK
020 _a1526450003
_qhbk.
020 _a9781526450005
_qhbk.
020 _a1526450011
_qpbk.
020 _a9781526450012
_qpbk.
035 _a(OCoLC)1091684975
040 _aUKMGB
_beng
_erda
_cUKMGB
_dOCLCO
_dZ5A
_dATU
082 0 4 _a658.8342
_223
099 _a658.8342 SET
100 1 _aSethna, Zubin,
_eauthor.
_9948626
245 1 0 _aConsumer behaviour /
_cZubin Sethna & Jim Blythe.
246 3 _aConsumer behavior
250 _a4th edition.
264 1 _aLos Angeles :
_bSAGE,
_c2019.
264 4 _c©2019
300 _axxiii, 549 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPrevious edition: 2016.
504 _aIncludes bibliographical references and index.
505 0 0 _gPart 1.
_tConsumer Behaviour in Context : --
_g1.
_tUnderstanding Consumer Behaviour --
_g2.
_tDecisions, Behaviours and Interactions --
_g3.
_tInnovation and Digital Technologies --
_g4.
_tConsumption in B2C vs. B2B --
_g5.
_tConsumer Journeys Through the Gardens of Technology --
_gPart 2.
_tConsumers as Individuals (The Psychological Issues) : --
_g6.
_tDrive, Motivation and Hedonism --
_g7.
_tThe Self and Personality --
_g8.
_tPerception --
_g9.
_tLearning and Knowledge --
_g10.
_tAttitude Formation and Change --
_gPart 3.
_tConsumers as Social Actors (The Sociological Issues) : --
_g11.
_tReference Groups --
_g12.
_tAge, Gender and Familial Roles --
_g13.
_tCulture and Social Mobility --
_g14.
_tEthical Consumption --
_g15.
_tSustainable Consumption.
520 _a"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
650 0 _aConsumer behavior.
_9345411
700 1 _aBlythe, Jim
_eauthor.
_91031384
942 _cB
999 _c1497783
_d1497783