000			02923cam a2200457 i 4500
003			OCoLC
005			20221102231805.0
008			180515t20182018gw a 001 0 eng d
011			_aDirect search result
011			_aMARC Score : 10650(23550) : OK
020			_a3899559541
020			_a9783899559545 _qhbk.
035			_a(ATU)b26507821
035			_a(OCoLC)1035289038
040			_aYDX _beng _erda _cYDX _dBDX _dSINLB _dCHVBK _dOCLCO _dOCLCF _dLTSCA _dATU
050		4	_aHF5415.1255 _b.U67 2018
082	0	4	_a658.827 _223
099			_a658.827 UPS
245	0	0	_aUpstart! : _bvisual identities for start-ups and new businesses / _cthis book was conceived, edited, and designed by Gestalten ; edited by Robert Klanten, Anna Sinofzik, and Anja Kouznetsova ; preface and case studies by Anna Sinofzik ; project texts written by Rebecca Silus.
264		1	_aBerlin : _bGestalten, _c2018.
264		4	_c©2018
300			_a256 pages : _billustrations ; _c29 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_aUpstart! showcases an exciting range of visual identities for start-ups and young businesses. Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary startup scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.
650		0	_aBranding (Marketing) _9332183
650		0	_aCorporate image. _9316220
650		0	_aNew business enterprises. _9321403
700	1		_aKlanten, Robert, _eeditor. _9311390
700	1		_aSinofzik, Anna, _eeditor. _91096372
700	1		_aKouznetsova, Anja, _eeditor. _9942719
700	1		_aSilus, Rebecca, _ewriter of supplementary textual content. _9830476
710	2		_aGestalten Verlag _eissuing body. _9468612
907			_a.b26507821 _b06-09-21 _c05-03-19
942			_cB
945			_a658.827 UPS _g1 _iA533640B _j0 _lcmain _o- _p$90.60 _q- _r- _s- _t0 _u2 _v4 _w0 _x2 _y.i13630544 _z27-03-19
998			_a(2)b _a(2)c _b08-03-19 _cm _da _feng _ggw _h0
999			_c1497385 _d1497385