000 03036cam a2200469 i 4500
003 OCoLC
005 20211105074407.0
008 951122t19961996ctua b 001 0 eng d
010 _a 95026518
011 _aMARC Score : 10600(22300) : OK
011 _aDirect Search Result
020 _a0275953513
_qhardcover ; (alk. paper)
020 _a9780275953515
_qhardcover ; (alk. paper)
035 _a(ATU)b25718721
035 _a(OCoLC)33863491
040 _aDLC
_beng
_erda
_cDLC
_dVVC
_dUKM
_dBAKER
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_dBTCTA
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_dOCLCG
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_dHEBIS
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_dOCLCQ
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_dATU
043 _an-us---
050 0 0 _aHF5813.U6
_bA6177 1996
082 0 0 _a659.10420973
_223
099 _a659.10420973 ADV
245 0 0 _aAdvertising and culture :
_btheoretical perspectives /
_cedited by Mary Cross.
264 1 _aWestport, Connecticut :
_bPraeger,
_c1996.
264 4 _c©1996
300 _axiii, 136 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tReading television texts : the postmodern language of advertising /
_rMary Cross --
_g2.
_tWhen foreign sells : exotica in American TV ads of the eighties and nineties /
_rElise Salem Manganaro --
_g3.
_tSome versions of the pastoral : myth in advertising; advertising as myth /
_rMartin Green --
_g4.
_t"We bring good things to life" / "We're always there" : the adworld of GE /
_rHarry Keyishian --
_g5.
_tLove and liqueur : modernism and postmodernism in advertising and fiction /
_rWalter Cummins --
_g6.
_tMan has fallen and he can't get up : an essay on postmodernism and advertising /
_rRoger Koppl --
_g7.
_tBurroughs and advertising : fractured language, fractured time, fractured image as the universal language /
_rMichael B. Goodman --
_g8.
_tThe selling of gender identity /
_rJudith Waters and George Ellis --
_g9.
_tAdvertising as educator /
_rDonald W. Jugenheimer --
_g10.
_tThe betrayal of the media /
_rChester St. H. Mills and Rebecca A. Chaisson..
520 _a"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_zUnited States.
_9371373
650 0 _aPopular culture
_zUnited States.
_9353253
650 0 _aCommunication in marketing
_zUnited States
_9698587
700 1 _aCross, Mary,
_d1934-
_eeditor.
_9392360
776 0 8 _iOnline version:
_tAdvertising and culture.
_dWestport, Conn. : Praeger, 1996
_w(OCoLC)654320979
776 1 8 _w(OCoLC)36123595
907 _a.b25718721
_b06-09-21
_c17-07-18
998 _a(2)b
_a(2)c
_b20-07-18
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_da
_feng
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945 _a659.10420973 ADV
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