000 | 03036cam a2200469 i 4500 | ||
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003 | OCoLC | ||
005 | 20211105074407.0 | ||
008 | 951122t19961996ctua b 001 0 eng d | ||
010 | _a 95026518 | ||
011 | _aMARC Score : 10600(22300) : OK | ||
011 | _aDirect Search Result | ||
020 |
_a0275953513 _qhardcover ; (alk. paper) |
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020 |
_a9780275953515 _qhardcover ; (alk. paper) |
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035 | _a(ATU)b25718721 | ||
035 | _a(OCoLC)33863491 | ||
040 |
_aDLC _beng _erda _cDLC _dVVC _dUKM _dBAKER _dNLGGC _dYDXCP _dBTCTA _dLVB _dOCLCG _dZWZ _dHEBIS _dBDX _dOCLCO _dOCLCF _dOCLCQ _dDEBBG _dATU |
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043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5813.U6 _bA6177 1996 |
082 | 0 | 0 |
_a659.10420973 _223 |
099 | _a659.10420973 ADV | ||
245 | 0 | 0 |
_aAdvertising and culture : _btheoretical perspectives / _cedited by Mary Cross. |
264 | 1 |
_aWestport, Connecticut : _bPraeger, _c1996. |
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264 | 4 | _c©1996 | |
300 |
_axiii, 136 pages : _billustrations ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_g1. _tReading television texts : the postmodern language of advertising / _rMary Cross -- _g2. _tWhen foreign sells : exotica in American TV ads of the eighties and nineties / _rElise Salem Manganaro -- _g3. _tSome versions of the pastoral : myth in advertising; advertising as myth / _rMartin Green -- _g4. _t"We bring good things to life" / "We're always there" : the adworld of GE / _rHarry Keyishian -- _g5. _tLove and liqueur : modernism and postmodernism in advertising and fiction / _rWalter Cummins -- _g6. _tMan has fallen and he can't get up : an essay on postmodernism and advertising / _rRoger Koppl -- _g7. _tBurroughs and advertising : fractured language, fractured time, fractured image as the universal language / _rMichael B. Goodman -- _g8. _tThe selling of gender identity / _rJudith Waters and George Ellis -- _g9. _tAdvertising as educator / _rDonald W. Jugenheimer -- _g10. _tThe betrayal of the media / _rChester St. H. Mills and Rebecca A. Chaisson.. |
520 | _a"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising _zUnited States. _9371373 |
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650 | 0 |
_aPopular culture _zUnited States. _9353253 |
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650 | 0 |
_aCommunication in marketing _zUnited States _9698587 |
|
700 | 1 |
_aCross, Mary, _d1934- _eeditor. _9392360 |
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776 | 0 | 8 |
_iOnline version: _tAdvertising and culture. _dWestport, Conn. : Praeger, 1996 _w(OCoLC)654320979 |
776 | 1 | 8 | _w(OCoLC)36123595 |
907 |
_a.b25718721 _b06-09-21 _c17-07-18 |
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